Danielle Goodall
Senior Brand Marketing, Partnerships & Events Leader - Uk @Volvo Car Uk
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WORK HISTORY
Senior Brand Marketing, Partnerships & Events Leader - Uk @Volvo Car Uk
Maidenhead, GB
Overarching responsibility for all Volvo Car UK partnerships, advocacy and events marketing with a multi million budget responsibility. Part of the UK marketing leadership team who has helped to deliver sales of 11,898 cars in March 2025, up +58% YoY. YTD sales are up +39%, a record Q1 figure for Volvo in the UK with market share up an incredible +41% to 3.3%. Developed and owned a comprehensive advocacy & talent content strategy, driving brand salience, engagement, and supporting commercial objectives within a D2C environment.Defined and implemented a successful content formula, consistently delivering high-performing content that has earned significant audience advocacy and improved key brand and performance metrics.Scaled a structured talent/ambassador programme to amplify authentic brand narratives including introducing a talent fit score process to ensure brand alignment.Data driven using performance insights and data analytics to continuously inform and evolve content strategy, ensuring maximum business impact.Champion of collaborative and high-performing team environment, providing leadership and mentorship across several business functions including team and agency management.Staying attuned to cultural trends and market dynamics, ensuring content remained resonant, timely, and differentiated from competitors.Developing, leading, tracking, and analysing key sales and marketing metrics to measure the effectiveness of campaigns, demonstrating ROI, and identifying areas for optimisation and improvement.Accountable for ensuring alignment with cross functional teams to understand macro market dynamics, customer preferences, and competitive landscape. Ensuring that Volvo’s brand codes and positioning are strong and consistent across all channels and marketing campaigns. Responsible for supporting the delivery and execution of events and B2C brand communication strategies to drive brand awareness and conversion.
EDUCATION
East Berkshire College
CIM, Certificate in Customer Communications
The Henley College
A Levels, English Language / Theatre / Media
MiniMBA
Master of Business Administration - MBA, Marketing
MiniMBA
Mini MBA , Brand Management
SKILLS
ABOUT DANIELLE GOODALL
Highly accomplished and visionary senior events, partnerships, brand marketing and sales leader with extensive experience leading high-performing teams in fast-growth D2C & B2B environments. Proven expertise in developing and executing codified, insight-driven strategies that significantly enhance brand salience, engagement, conversion, and advocacy across diverse multi-channel campaigns and partners. Adept at building successful talent/ambassador programmes to transform passionate customers into influential brand champions. A strategic storyteller with strong editorial and creative instincts, skilled in data-informed decision-making to drive commercial objectives and foster cross-functional collaboration for consistent brand experiences.Supportive and empowering leader who enjoys building and developing a high performing teams and enabling people to thrive. Mini MBA in Marketing - Grade A - top 12% of 2k cohort. Just completed the Mini MBA in Brand Management (Grade A). Partnership & Relationship Management > Marketing & Sales Strategy >Brand & Content > Brand Management > Sales > Influencer Marketing > VIP/Talent Management > Campaign Planning > Events > Advocacy > Digital > Social > Strategy > Leadership > Sponsorship > People Manager Tripled net revenue at luxury hospitality venue Hedsor House within 18 months. Built Volvo Car UK’s category leading advocacy programme signing and management of talent partnerships. Negotiated Volvo Car UK’s largest partnership deal with The Eden Project and The Eden Sessions.Awarded the Global Value Driver Award at Mastercard - one of just nine people to receive the accolade for my work on Project Breathe - the launch of the world’s first environmentally conscious card. Awarded Most Valuable Player Award at Mastercard’s European Marketing Summit. Founding Member of Escape the City - helping people to find work with purpose. Volunteer for The Link Visiting Scheme - an award-winning charity dedicated to reducing loneliness through one-to-one and group befriending, activities and community projects.
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