Shantanu Sharma
Let’s Turn TREXaction Into Takeoff | Crafting Stories That Stick | Growth Isn’t Luck - It’s Strategy + Execution | Customer Centric | Data Driven |
- Role
- Product Marketing Manager at Floatgroup
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Shantanu Sharma
With over 10 years of extensive experience in devising innovative strategies to optimize…
Experience
Product Marketing Manager
Mar 2024 — Present · Hyderabad, IN
Built the marketing function from the ground up, scaling a high-performing team and setting workflows, processes, and culture to drive consistent execution.• Led GTM strategy and product launches for FloatLegal and FloatCare, including product positioning, buyer persona development, and messaging tailored for competitive markets.• Designed and executed sales enablement kits and playbooks to align sales, product, and marketing efforts—directly improving sales team efficiency and deal closure rates.• Conducted market research and competitive analysis to inform positioning, pricing, and campaign strategies.• Drove content and storytelling initiatives including case studies, customer success narratives, and marketing collateral that highlighted product benefits and increased adoption.• Developed and implemented growth marketing strategies to boost product adoption, user engagement, and revenue impact.• Partnered with leadership and cross-functional teams to align marketing strategies with business objectives and support scale-up goals. • Recognized for being ROI-focused and for building a data-driven marketing culture within a fast-paced, entrepreneurial environment.
Education
Woxsen University
PGDM in marketing, Marketing Research, marketing models
Mahatma gandhi university
Bachelor of Commerce (B.Com.), Business/Commerce, General
2012 — 2014
Nanyang Technological University Singapore
Global Immersion program Singapore, Business Strategies
2017 — 2017
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