Stratford Canning

About Stratford Canning

Seasoned Leader | Scaling Teams to SuccessI’m an experienced sales leader with a passion for building high-performing teams and systems that drive profitable growth. Here are three key leadership pillars that I believe in…1⃣ Culture: I believe that building a winning culture is the foundation of any successful team. I prioritize employee development and empowerment, and by tapping into the collective strengths of my teams, I drive sustained over-performance.2⃣ Data and Insight: I take a data and insight-driven approach to my work, and coupling that with my experience ensures we continuously optimize processes, leverage technology to its maximum, and increase productivity to drive sustainable growth.3⃣ Innovation: The sales landscape is always evolving, and I pride myself on staying at the forefront of innovation. I take the time to test and understand how best to apply the latest techniques and strategies to keep us ahead of the competition.Currently, I run the global sales development team at Forrester, covering over 45 markets globally and responsible for generating over $200 million of pipeline annually.

Experience

1. Co-founder

   Sales Development Leaders Sdl

   Jan 2020 — Present · London, GB

   Co-founded a network of 200+ Sales Development leaders in London. With a mission to inspire, empower, and learn with peers in the world of sales development, we were able to create a thriving network of growth-minded leaders.

Education

• University of the West of England

  Bachelor of Arts (B.A.), Marketing Communications

  2009 — 2013

Skills

• Public Relations
• Marketing Strategy
• Salesforce.com
• Social Media Marketing
• Management
• Negotiation
• Microsoft Office
• Sales
• Business Development
• Digital Marketing
• Solution Selling
• Advertising
• Strategy
• E-Commerce
• Pricing Strategy
• Customer Service
• Saas
• Relationship Building
• Lead Management
• Marketing