David Russell
- Role
- Senior Manager, Media Strategy at PODS
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About David Russell
I wanted to be an astronaut to lead a mission into space, but I was too tall. While I…
Experience
Senior Manager, Media Strategy
Jan 2022 — Present
Led deployment of new multi-touch attribution integration which drove 310% increased visibility of media impact • Enhanced media contribution margin by +159% via a restructured media mix strategy • Implemented OneTrust compliance, streamlining tagging structure and enhancing core site speed by 4.3 seconds
Skills
- Strategy
- Management
- Advertising
- Interactive Marketing
- Social Media Marketing
- Online Marketing
- Brand Management
- Digital Strategy
- Display Advertising
- Media Planning
- Campaign Optimization
- Mobile Advertising
- Team Building
- Digital Media
- Online Advertising
- Digital Marketing
- Interactive Advertising
- Search Engine Optimization (SEO)
- Comscore
- Integrated Marketing
- Creative Development
- Marketing
- Marketing Strategy
- New Media
- Mobile Marketing
- Google Analytics
- Media Strategy
- Ad Trafficking
- Advertising Sales
- Traditional Media
- Analytics
- Web Analytics
- Leadership
- Microsoft Office
- SEO
- Sem
- Microsoft Excel
- Graphic Design
- Search Engine Marketing (Sem)
- Ppc
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