Mike Lever
Principal Trainer and Founder @Lever Development Ltd
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WORK HISTORY
Principal Trainer and Founder @Lever Development Ltd
Durham, GB
Our sales training works because it\'s deliberately built on how the seller and buyer brains work in the real world.We are the only training company authorised to deliver our models, including the ABCD Model of Behaviour.This Model has been independently verified by two Doctors of Psychology, and a Clinical Psychotherapist. It is already being used by sales, service, and success teams in the financial services, FMCG, cultural enterprise, commercial real estate, and IT sectors.If you know that your sales and leadership teams have untapped potential, then we could be the key to a new level of performance.
EDUCATION
Institute of Financial Services
Lifetime Mortgage Solutions
The National Research University Higher School of Economics
Introduction to Neuroeconomics
Institute of Financial Services
Certificate in Mortgage Advice and Practice
Institute of Financial Services
Fundamentals of Lifetime Mortgage Advice
University of Wolverhampton
BA (Hons), Economics 2.1
ABOUT MIKE LEVER
I remove friction from selling – using applied neuroeconomics that works in live conversations and holds up inside real businesses.I created the ABCD Model of Behaviour, now used globally by sellers, leaders, and advisers to understand how people actually think, decide, and act under pressure.My clients are not looking for legacy sales scripts, dated psychology, or generic workshops.They want sales capability built on science rather than guesswork – and results that are fast, ethical, and sustainable.They bring me in to build confidence, clarity, and consistency across the commercial function – from SDRs and BDMs through to CSMs, senior leaders, and strategic teams.What sets my work apart:* Proven, brain-friendly models (ABCD, PRIME, Mood-Cost, PAM) that drive lasting behavioural change* Experience operating at multi-billion-pound commercial scale* Grounded in neuroeconomics – not theory, not hype, and never pushyWhen clients call me:* Sales performance needs to shift gear – from effort-heavy activity to consistent growth* Teams need to sell in line with how real buyers decide, reducing wasted effort and lifting win rates* Senior leaders want behavioural insight with commercial edge* A business needs interim commercial leadership that delivers outcomes, not just continuityWhether I’m training, advising, or stepping in to lead, the goal is the same: reduce friction, improve decision quality, and make growth easier to sustain.If you want sales capability built on science rather than scripts, message me here or call +44••••••••33.
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