Strat Parrott
VP of Design : Customer (CX) & User Experience, AI | Automation, End-to-end product strategy, Journey Orchestration, Cross-functional collaboration, innovation
- Role
- VP, Design Director Cx, Ux at First Horizon Bank
- Location
- Memphis, TN, US
- LinkedIn followers
- 500 followers
About Strat Parrott
As a seasoned Design and UX leader, I have a proven track record of success in overseeing customer experience, branding, campaign development and experience in a wide range of design disciplines. I excel in utilizing a balance of people-empowerment, strategic communication, and cross-functional partnerships to drive results in both digital and physical environments. As the industry evolves, I am seeking opportunities to bring my expertise in UX design, research, and problem-solving to sustainable organizations. My skills in client/executive relationships, creative direction, team leadership, and design implementation make me an asset to any forward-thinking team. With additional experience in innovation, market research, and omni-channel management, I am excited to collaborate with organizations that value my skillset.
Experience
VP, Design Director Cx, Ux
Aug 2021 — Present · Memphis, TN, US
Lead and develop Customer Experience Processes, Initiatives and Research.Build and maintain team and stakeholder relationships to champion empathy and design initiatives across cross-functional departments built an internal structure focused on excellence throughout the customer value chain. Contributed to First Horizon line of business initiatives and strategic planning by developing roadmaps and innovation strategies. Responsible for developing and executing customer experience and service strategy in support of the overall business plan and strategic direction of the organization.Developed CX Project Exploration Approach and Team Alignment Map processesLead Facilitation of Experience Mapping and Customer Desk Journey Mapping workshops with 8 CX team members to reinforce the tool, process and establish a company-wide As-Is baseline.Established Mission,Vision and Values direction for the team and CX alignment with the Executive Leadership team.
Education
Yale School of Management
Business Perspective for Creatives, Executive Education
Skills
- Creative Direction
- Brand Development
- Marketing Strategy
- Social Media Marketing
- Web Design
- User Experience
- Creative Strategy
- Art Direction
- Digital Strategy
- Graphic Design
- Social Media
- Marketing
- Leadership
- Management
- Digital Marketing
- Advertising
- Public Relations
- Interactive Entertainment
- Exhibit Design
- Interactive Exhibit Design
- Iot
- Virtual Reality
- Projection Mapping
- Projection Systems
- Augmented Reality
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