Ricardo Stoyell
Strategic Marketing & Business Consultant | MBA in New Media Journalism | Brand Storytelling & Consumer Insights
- Role
- Chief Executive Officer at Applied Alchemy
- Location
- Melbourne, FL, US
- LinkedIn followers
- 500 followers
About Ricardo Stoyell
I am a strategic marketing and business consultant with over two decades of global experience in integrated marketing communications (IMC), brand strategy, and advertising. I hold an MBA in International Management from Thunderbird School of Global Management and am currently pursuing an MBA in New Media Journalism at Full Sail University to expand my expertise in digital storytelling and emerging media trends.My core competencies include strategic planning, consumer insights, business storytelling, and project management. I have successfully led high-impact campaigns for Fortune 500 companies, secured industry recognition including the Silver Effie Award, and collaborated with cross-functional teams across various industries.Previously, I was the CEO of Applied Alchemy, a full-service IMC agency where I helped businesses craft compelling narratives, position brands effectively, and drive business growth. Additionally, I founded Arkana Collective, a non-profit higher education foundation dedicated to fostering innovation and entrepreneurship.Now, as I transition into a new chapter, I am actively leveraging my skills to create fresh opportunities, including exploring new media, journalism, and strategic consulting. I thrive on solving complex business challenges, telling powerful brand stories, and making an impact through communication.I am open to collaborations, consulting opportunities, and strategic partnerships—let’s connect and create something meaningful.
Experience
Chief Executive Officer
Mar 2023 — Present · Melbourne, FL, US
Quiénes somos? Applied Alchemy Solutions es una agencia de Comunicación Integrada de Marketing de servicio completo, hogar de un raro grupo de profesionales multidisciplinarios con experiencia y pasión por transformar IDEAS en RESULTADOS. ¿Nuestro propósito? Convertirnos en un CATALIZADOR empresarial para nuestros clientes; ayudándoles a desarrollar planes estratégicos para alcanzar sus objetivos comerciales. Creamos y ejecutamos de manera eficiente Experiencias Relevantes, Originales e Impactantes (ROI), involucrando a los clientes a lo largo de todo el recorrido del consumidor. ¿Nuestro enfoque? Diseñamos EXPERIENCIAS y adaptamos SIGNIFICADO para los consumidores sin importar cómo entren en contacto. ¿Cómo lo logramos? Comenzamos por comprender verdaderamente la propuesta de venta ÚNICA de un producto o servicio y creamos un mensaje relevante para cada tribu, adaptando las EXPERIENCIAS para crear vínculos duraderos. Valoramos en gran medida la integridad de nuestro trabajo, el servicio al cliente sin igual, la capacidad de actuar de manera ágil y proporcionar soluciones a desafíos complejos en un mercado fluctuante.
Education
Thunderbird School of Global Management
Master's in International Management
2002 — 2003
Universidad San Francisco de Quito
B.A. Administracion de Empresas, Administracion de Empresas, Minor en Marketing
1995 — 2000
Full Sail University
MBA , New Media Journalism
Skills
- Integrated Marketing
- Digital Strategy
- Marketing Strategy
- Media Planning
- Direct Marketing
- Online Advertising
- Mobile Marketing
- Market Research
- Digital Marketing
- Latin America
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