Storm Robinson

Senior Product Planner

Role: Senior Product Planner at American Haval Motor Technology Llc
Location: Los Angeles, CA, US
LinkedIn followers: 500 followers

Manufacturing & ProductionView LinkedIn profile

About Storm Robinson

With over a decade of experience, I specialize in strategic product planning and market…

Experience

Senior Product Planner
American Haval Motor Technology Llc
Apr 2020 — Present · Torrance, CA, US
Developed the strategic product plans and go-to-market strategies across 5 automotive brands aligning features with market demands to drive international expansion, revenue growth, and profitability.• Served as primary product strategy advocate and voice of customer, facilitating cross-functional communication between U.S. operations and headquarters while consulting on U.S. economic, political, and regulatory landscapes.• Led comprehensive market analyses, product benchmarking, and trend forecasting across emerging global regions, identifying consumer preferences, regulatory compliance, and branding opportunities to optimize specifications, reduce time-to-market, and enhance competitiveness.• Directed portfolio planning for new market entries, balancing cost efficiencies, performance metrics, and supply chain adaptations to mitigate risks, ensure competitive positioning, and maintain dynamic go-to-market plans.• Conducted risk assessments for market entry strategies, implementing mitigation plans addressing supply chain vulnerabilities and regulatory hurdles for seamless launches.• Collaborated with market research and marketing teams to define customer personas using demographics, psychographics, and lifestyle data, refining targeting to boost product adoption and volume.

Education

Michigan State University
BA, Economics
2007 — 2011

Skills

Fmea
Supply Chain Management
Jit
Automotive
Six Sigma
Product Development
Kaizen
Manufacturing Engineering
Leadership
Customer Service
Strategic Planning
Procurement
Mrp
Manufacturing
Purchasing
Value Stream Mapping
Process Improvement
Failure Mode and Effects Analysis (Fmea)
Supply Chain
Supplier Development
Microsoft Excel
Inventory Management
Apqp
Ppap
Management
Npi Planning
Cross-Functional Team Leadership
Marketing Strategy
Materials Management
Lean Manufacturing
Sales
Forecasting
Continuous Improvement
Logistics

Contact information

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Current company

American Haval Motor Technology Llc

Motor Vehicle Manufacturing · 8 employees · Founded 2017 · Farmington Hills, Michigan, United States

About American Haval Motor Technology, LLC: American Haval Motor Technology (AHMT) is a US company, whose parent company, Great Wall Motor, is the leader in the Chinese SUV market. Great Wall Motor has been growing rapidly in China and is expanding its success to other key markets. We are building the leadership team at AHMT and are seeking leaders who are passionate about the automotive industry with experience in building and leading highly successful teams that deliver outstanding results. We are looking for dedicated, innovative, and experienced team members to join our newly formed technical center located in Farmington Hills, MI. We have a growing group of engineers that enjoy the multi-cultural, start- up feel to our office environment with potential growth opportunities that emerge from a new, rapidly growing organization. This is an incredibly exciting opportunity to be a part of something big! Our company is developing a research team whose mission is to design and develop an autonomous research system capable of autonomous driving on pre-defined routes without the need for driver intervention, that would support future production of a SAE Level 4 automated driving.

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