Storm MacKay

Managing Director @Soba Private Label

Simple messaging you can keep for decades.The brilliance of what you do is lost in jargon, cliches, and marketing speak. This makes it harder for people who are not familiar with your business to buy from you, and easy for them to buy from your competitors. We strip away the obstacles between you and your potential customers, and make what you say impactful, easy to understand, and even easier to buy.The complexity and nuance of what you do gets distilled down into one, simple, message, that your customers will understand in seconds.Our process follows precedents set by the world’s biggest companies and legendary advertisers - one clear message, one clear concept, and one clear target market - so buyers know what you do, how it will help them, and why they should trust you over everyone else.Why Soba?In the 1870s, John E. Powers changed advertising forever when he used honesty and simplicity to sell everything from sewing machines to rotten mackintoshes. Almost one hundred years later the world got its first look at Hemingway’s rules for writing, where he said to always be positive (something is affordable, not inexpensive, for example) and to create emotion. And then, in 2007, Drayton Bird published Common Sense Direct and Digital Marketing - the landmark book that taught hundreds of marketers their craft. Soba is the latest in a long history of experts bringing simplicity, directness, and honesty to how language is used to convey emotion, and to influence people to buy. We do not over promise, and we do not over complicate. If you need us, you know it already.