Michael Goldberg
Director of Product Marketing @WorkBoard
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WORK HISTORY
Director of Product Marketing @WorkBoard
Go-to-market strategy and positioning for #1 OKR and Strategy Execution SaaS · Led weekly enablement sessions of 75+ Sales Team - feature releases, use cases, collateral, and positioning · Partnered with CEO and CMO to develop Product Verticalization Strategy · Owned audit and rebrand of all externally-facing collateral and implemented Sales Enablement & Governance platforms to increase outbound conversion by 43%. · Managed integrated campaigns for EU and US regional WorkBoard-hosted conferences. WorkBoard is trusted by global enterprises including Intel, Ford, Walmart, Capital One, and T-Mobile to drive fast, profitable Strategy Execution. WorkBoard is backed by leading venture and corporate investors, including SoftBank, Intel, Workday, and Andreessen Horowitz.
EDUCATION
General Assembly
Digital Marketing
Pitzer College
Economics, Mixed Media Design, Economics, Art
SKILLS
ABOUT MICHAEL GOLDBERG
I love selling products. But I’m not too keen on selling myself. So here are…
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