Amy Stonecipher

About Amy Stonecipher

Integrated Marketing Director, Strategist, and Account Management Leader with 20 years of digital agency, brand consulting and in-house experience developing and executing global, results-driven B2B and B2C marketing plans, campaigns and programs. Leading success through: marketing challenge diagnosis, marketplace / consumer research and analysis, strategic account planning, creative ideation and execution, project management, digital strategy, business-focused marketing plan development, media and connections planning, campaign analysis and impact recommendations, cross-departmental collaboration, budgeting/forecasting and fiscal analysis, new business and organic growth, staff resourcing, and team management.

Experience

1. Vice President, Group Account Director

   Merkle

   Jan 2024 — Present · Austin, TX, US

Education

• The University of Texas at Austin

  Bachelor of Science (B.S.), Marketing, Advertising, Cross-Cultural Communications

  2002 — 2005

• University of California, Berkeley

  Marketing, English

  2003 — 2004

• Miami Ad School-San Francisco

  Account Planning, Strategy

  2006 — 2007

Skills

• Social Media Marketing
• Integrated Marketing
• Digital Media
• Crm
• Ooh
• Search Engine Marketing (Sem)
• Marketing Strategy
• Strategy
• Creative Direction
• Social Media
• Management
• Digital Marketing
• Marketing
• Creative Strategy
• Digital Strategy
• Contextual Advertising
• Brand Architecture
• Media Planning
• Marketing Communications
• Search Engine Optimization (SEO)
• Public Relations
• Media Placement
• Online Advertising
• Interactive Advertising
• Guerrilla Marketing
• Advertising
• Brand Development
• Media Buying
• Marketing Research
• Account Coordination
• Lead Generation
• Email Marketing
• Production Managment