Stone Escobedo
Senior Program Specialist - Mazda Account
- Role
- Senior Program Specialist at Shift Digital
- Location
- Huntington Beach, CA, US
- LinkedIn followers
- 500 followers
About Stone Escobedo
A management information systems major with a keen interest in database, systems and…
Experience
Senior Program Specialist
Jan 2024 — Present · Laguna Beach, CA, US
Lead the management of 543 Mazda websites across the U.S. and Canada, overseeing full project lifecycles from kickoff through launch while ensuring operational excellence and client satisfaction. Collaborate with top industry vendors—Dealer.com, Ansira, DealerOn, Dealer eProcess, Dealer Inspire, Team Velocity, Solera, and Sokal—to ensure seamless integration, compliance, and successful execution of Mazda’s national digital initiatives. Manage and troubleshoot inventory systems, resolving data integrity and feed-related issues while improving operational efficiency. Oversee API integrations, including eVN and related technologies, to support system connectivity and modernization. Spearhead banner and incentive deployments across all programmatic Mazda campaigns, ensuring accurate and timely execution. Streamlined Model Landing Page launches, reducing the average deployment timeline from 3 months to 30 days across 8 providers. Utilize Power Query and Salesforce to automate reporting workflows, enhance data accuracy, and improve internal operations. Monitor dealer performance and data health while implementing scalable solutions that strengthen platform reliability. Provide cross-functional support across Mazda, KIA, Genesis, Harley Davidson, and John Deere accounts, driving collaboration and execution. Track milestones, manage scope and open issues, and maintain alignment on project goals and deliverables. Identify and prioritize digital tools, features, and data opportunities that deliver long-term value and support program growth.
Education
Menlo College
Bachelor's degree
2015 — 2019
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