Carolyn Stittgen

About Carolyn Stittgen

Experienced Sales and Marketing Professional with 15+ years combined in business development and digital marketing. A strategic \"hunter\" and \"closer\" with a proven track record as a top revenue producer in digital marketing sales, as well as driving revenue growth, enhancing brand presence, and delivering innovative solutions built to produce results, with emphasis on paid media, SEO, and social media. My expertise lies at the intersection of technology and sales-driven marketing strategies, allowing me to translate complex technical concepts into compelling value propositions that resonate with diverse audiences and drive profit for businesses. Throughout my career, I have successfully led cross-functional teams, managed high-stakes projects, and cultivated lasting relationships with business owners to C-level executives. My strategic approach to market analysis, product positioning, and competitive intelligence has consistently resulted in exceeding sales targets and marketing objectives. With a deep understanding of the latest industry trends and technologies, I am passionate about leveraging data-driven insights to optimize marketing and sales strategies. Over the years I have harnessed the ability to adapt to rapidly changing market conditions, implement data-driven advertising strategies, and enhance sales force capabilities, which ultimately lead to an increase in overall growth and revenue.

Experience

1. Director of Ecommerce Profit-share Partner

   Halcyon Essentials

   Mar 2025 — Present · Charlotte, NC, US

   Lead end-to-end ecommerce strategy for a multi-brand portfolio, including Halcyon Essentials (DTC site) and Hopewell Capital Management (Amazon FBM store).• Established and managed web development team to build, launch, and optimize a new ecommerce site and Amazon store, ensuring brand cohesion and performance.•Manage ongoing digital marketing and sales operations across web and Amazon under a 40% profit-share agreement tied to overall profitability.• Interview and hire brand ambassadors, social media influencers, content creators, and marketing assistants to drive awareness and revenue for both brands.• Hold weekly performance meetings to review progress, analyze sales reports, and adjust strategy based on KPIs and growth targets.

Education

• University of North Carolina at Charlotte

  Bachelor of Arts - BA, Psychology and Criminal Justice

Skills

• Advertising Sales
• Search Advertising
• Account Management
• Online Advertising
• Cold Calling
• Plastic Surgery
• B2b Marketing
• Mobile Marketing
• Sales
• Lead Generation
• Direct Sales
• Advertising
• Marketing Strategy
• Website Development
• Cpl
• Display Advertising
• Mobile Advertising
• Google Adwords Professional
• Digital Marketing
• SEO
• Google Adwords
• Crm
• Google Analytics
• Sales Management
• Management
• Obstetrics
• SEO Copywriting
• Saas
• Recruiters
• Sales Presentations
• Email Marketing
• Social Networking
• Social Media Marketing
• Yahoo Search Marketing
• Salesforce.com
• Women's Health
• Msn Adcenter
• Ppc
• Sem
• Reconstructive Surgery