Stiles Bennet
President & CMO, WIMCO Villas
- Role
- President & Chief Marketing Officer at Wimco Villas
- Location
- Newport, RI, US
- LinkedIn followers
- 500 followers
About Stiles Bennet
A seasoned hospitality executive, general manager and omni-channel marketing professional. Expertise in management of cross-functional teams, developing and growing direct-to-consumer services and products, new client acquisition and retention, website development, communications, budgeting, P&L management, and search engine marketing (seo). Industry expertise in luxury vacation rentals, luxury products and services, luxury real estate. Excels in crisis management. Recently led rapid response teams built to overcome the loss of reservations and revenue the aftermath of hurricane Irma, and to develop strategies and tactics to maneuver through Covid-19 related business disruption. Currently leading an award winning luxury vacation rental and concierge services company with operations in the Caribbean and US. Related experience in seo/sem, new client acquisition, client retention, luxury property leasing, luxury real estate sales, developing and managing concierge services. Experience serving on company boards, and with M&A activties
Experience
President & Chief Marketing Officer
Feb 2006 — Present
Hired as Director of Marketing in 2006, promoted to VP Marketing & Sales in 2008, promoted to President and Chief Operating Officer (COO) in 2010, while retaining responsibility for leading the Marketing, Sales and Business Development functions. Launch team member of a villa rental joint venture in St Barthelemy in 2010, an operation that provides high-touch concierge services for villa rental clients. Project team leader for the villa leasing program with Exclusive Resorts. Management and marketing liaison to the real estate sales team in St Barthelemy that specializes in the marketing and sale of luxury properties. Launch team member for development of responsive B2C website. that resulted in an increase in conversion rate of 49% Manage SEO & SEM strategy and execution that has resulted in 100%+ increases in inquiries and new client bookings from search. Marketing lead for CRM and database marketing initiatives. Serve on company board.
Education
University of Vermont
International Relations
Harvard Business School
MBA
1994
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