Sthiti Mishra
Retail Media Analytics Leader | Measurement Science & Marketing Effectiveness | Customer Insights | Omni-Channel & Audience Strategy
- Role
- Director Analytics and Data Science at Petco
- Location
- Hoboken, NJ, US
- LinkedIn followers
- 500 followers
About Sthiti Mishra
I am a Retail Media Analytics leader with 14 years of experience driving measurement science, marketing effectiveness, and customer insights across omni-channel ecosystems. I lead global analytics teams to deliver scalable, end-to-end solutions—from data acquisition and integration to advanced analytics—transforming complex data into actionable, business-ready insights.I partner closely with executive leadership to design trusted measurement frameworks, build robust models, and deliver clear, executive-level storytelling that connects media performance to impact. My focus is on audience strategy, omni-channel measurement, and data governance, helping brands move from reporting to strategic decision-making and growth.
Experience
Director Analytics and Data Science
Mar 2025 — Present
Education
University of Connecticut
Master's degree, Business Analytics and project Management
2017 — 2018
Welingkar Institute of Management
Master of Business Administration (M.B.A.), Marketing, Information Technology
2013 — 2015
Silicon Institute of Technology
B.Tech, Applied Electronics and Instrumentation
2005 — 2009
Skills
- Java
- Xml
- Oracle
- Requirements Analysis
- Javascript
- Jsp
- Pl/Sql
- Unix
- Oracle Applications
- Business Analysis
- Requirements Gathering
- Testing
- Software Documentation
- Solution Architecture
- Software Project Management
- Sql
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