Stevie Smith

About Stevie Smith

Analytical MBA graduate with marketing and merchandising experience in the adventure retail industry. Excellent interpersonal and team management skills. Mange a loyalty program for a large retail store with over 6 million loyalty customers. Driven and results-oriented; possess excellent communication, and organizational skills. Looking to further my professional career where I can best utilize my skills and education.

Experience

1. Marketing Manager

   Visit Salt Lake

   Apr 2024 — Present

   Create and implement tailored marketing strategies aimed at attracting meetings and conventions event organizers and conference planners, sports events meeting planners and Visit Salt Lake member businesses;• Lead and execute full-funnel integrated marketing program of work for B2B segments, including but not limited to paid advertising, social, content, website, digital and experiential conception, development and production, media strategy, execution, optimization and program reporting• Oversee the creation of compelling promotional materials, including photography, videos, digital assets and print publications, highlighting the key benefits of working with Visit Salt Lake across audiences and segments;• Develop and monitor KPIs that gauge the effectiveness of B2B marketing initiatives;• Measure campaign effectiveness, analyze ROI and adjust tactics and produce regular reports for senior management detailing performance metrics, insights and recommendations;• Own LinkedIn content strategy and execution;• Manage external agencies responsible for creative development and media buying for B2B segments;• Ensure brand consistency by reviewing and approving creatives;• Responsible for understanding sales pipelines, prioritizing narratives and collaborating on storytelling opportunities for B2B segments;• Work across internal departments & outside agencies to evaluate projects coming into the pipeline and develop goals, objectives and plans for execution;• Help establish prioritization of projects based on company goals & project bandwidth, scope and timelines;• Manage Events Calendar to make sure we are representing all the appropriate events and organizes promotional plans for events. Hold teams accountable for fulfillment;• Collaborate with marketing leadership to drive leisure and other marketing initiatives as assigned.

Education

• Westminster University

  Master of Business Administration - MBA, Business Analytics

  2018 — 2020