Steve Zeiden

Senior Marketing Program Manager @The Standard

Denver, CO, US

Portland, OR (20••••21) and Remotely in Denver, CO (2021-present)|Senior Marketing Program Manager (2022 - Present) Marketing Program Manager (20••••22)Develop and manage marketing strategy and consumer-focused multi-channel marketing programs for enrollment, retention and product launches for The Standard’s largest California account. Mentor and train new team members; member of department’s Employee Engagement team.Develop and manage marketing strategy and consumer-focused multi-channel marketing programs and collateral for enrollment, retention and product launches for The Standard’s largest account. Marketing Strategy• Participate in the development, planning and execution of annual Sales and Marketing plan to achieve growth goals, increase brand awareness & interest and to equip and support key advocates. Brand Management • Ensure consistent brand management and design across marketing collateral. Develop, manage and maintain customer education materials, enrollment materials and customer communications (print, direct mail and electronic) using Adobe InDesign & Photoshop and Acoustic (email platform).Project Management & Creative Development• Write creative briefs and manage agency and freelance creative partners in tactic and message development for print, digital and online video. Manage strategy and execution of annual partnership media schedule.Campaign Management • Manage multi-touchpoint direct marketing campaigns and partner with Field Sales team to achieve 143% of 2021-22 goal team goal.Budget Management• Develop and manage project budgets, forecasts and accruals.

University of Pittsburgh

Bachelor of Arts (BA)