Steve Watts

Director @Cambridgeiq Limited

City Of Bristol, GB

CambridgeIQ provides flexible technology, business and mentoring services - corporations like Unilever, SMEs like 2iDesigns, Power Roll, TankTastic and 37C, and start-ups at the Ingenuity Lab, Nottingham.We have a large-company pedigree with small-company agility and accessibility.Services include- Electronic product development (electronics, software, mechanics, UX, physical science)- Defining and testing business models around innovative technology - Technology translation- Manufacturer selection, NPI, DFX/T- Application of printed electronics & energy scavenging- R&D optimisation- IP commercialisation- Business services: reorganisation, bid generation, facilitation, training, BD- Market studies- Talent coaching and mentoring- Project management and directing.Recent projects include- Electronics and embedded software for medical device- Product and strategy development for sustainable energy generation- Market study for new technology application- Defining & delivering end-to-end IoT solution: business case; technology review & ultra-high volume viability; defining consumer use cases & benefits; prototyping and trialling end-to-end system- Commercialising IP: commercialised in-house SW for use by customers as SaaS delivering new revenue stream for client; licence model design- Bid management: set strategy, defined terms, wrote SLAs, delivered- Redefined a connected-service business for launch of new products and services: strategy development, product & service definition, business case & marketing plan- Created a knowledge-transfer programme for a services company- Supported start-up developing action-camera accessories.Entrepreneur-in-Residence at Nottingham University Business SchoolMember: Business West; Tech Box Park, Hartpury UniversityMentor on IoTUK Boost LoRaWAN programme and Help to Grow Programme

University of Nottingham

BEng (Hons)