Steve Trollinger

About Steve Trollinger

Marketing MBA. Operational Problem-Solver. Customer-Centered Storyteller. Process Maximizer. Right-Brained. Left-Brained. Ana-creati-cal. I wear many hats.With two decades of marketing leadership successes, I accelerate change with cross-functional agility and keen ability to advocate with data, drive and creativity. I find patterns in data that drive a business forward and operationalize those discoveries to help businesses focus better, grow faster and sustain longer.Throughout my career, I have demonstrated leadership in deriving insights from analytics to drive action, fuel growth and move audiences from interest to conversion while producing consistent ROI, ranging from 8% to 3,700%, on strategic initiatives.I roll up my sleeves. I embrace my natural curiosity. I develop highly-collaborative teams. I lead with StrengthsFinder 2.0 Top 5:• Ideation• Relator• Strategic• Activator• Analytical\"What does that mean?\" It means I am constantly looking for connections and, once discovered, I quickly identify the patterns in the connections, sorting through the clutter to find the path with the best chance of success. Once the best path is identified, I act - constantly learning from new data, and feeding the ideation machine again. Learn more about the Clifton StrengthsFinder 2.0 assessment at:http://strengths.gallup.comLearn more about my Top 5 (listed above) Strengths & Proven Capabilities:• Business Management• Complex Analytics and Strategic Insights• Brand Strategy• Development / Implementation of Strategic Marketing Plans• Marketing Analytics / Strategic Implementation of Findings• Merchandise Analytics / New Product Development• E-commerce / E-mail / Digital Marketing Strategy• Catalog / Direct Mail / Direct Marketing Strategy• Internet Marketing / Social Media• Paid Search / Search Engine Optimization• E-commerce UI / User Experience• CRM Strategies• New Customer Acquisition Programs• Customer Retention Programs• Customer Segmentation Strategies / Predictive Modeling• Online Conversion Tactics• Marketing Research• Customer Experience• Product Development• Consumer Package Goods• New Market Entry• Business-to-Consumer (B2C) & Business-to-Business (B2B)• Process Improvement• Change Management• Facilitating Internal Teams / Collaboration• Agency Management

Experience

1. Growth Marketing Consultant & Owner

   Insitric Marketing

   Nov 2019 — Present · Kansas City, MO, US

   Helping businesses market smarter, brand better and scale faster with a strategic approach that\'s driven by data, informed by insight and proven by the metrics that matter most. I\'ve built a reputation for connecting dots in data to craft insight from information that drives strategic growth for brands across the B2C and B2B spectrum.Focusing on results and scalable solutions, I provide C-level marketing operations leadership to spark innovation, clarify the customer journey, facilitate change, develop internal staff and increase capabilities with a seamlessly integrated, roll-up-the-sleeves approach.

Education

• University of Missouri-Kansas City

  MBA, Direct Marketing

  1996 — 1998

• Baylor University

  BA, Business Administration & Psychology

  1991 — 1996

Skills

• Management
• Operations Management
• Strategy
• E-Commerce
• Advanced Microsoft Excel
• Analytics
• Google Analytics
• Business Strategy
• Crm
• Social Media Marketing
• Power Bi
• Sql
• Retail
• B2b
• Direct Marketing
• Strategic Planning
• Email Marketing
• Catalog Marketing
• Interactive Marketing
• Marketing Research
• Cataloging
• Data Analysis
• Online Marketing
• Leadership
• Catalog Merchandising
• B2c Marketing
• Creative Direction
• Integrated Marketing
• Direct to Consumer
• Sql Server Integration Services (Ssis)
• Microsoft Sql Server
• Brand Management
• Marketing Strategy
• Data Analytics
• Database Marketing
• Marketing
• Online Advertising
• Catalog Circulation
• Digital Marketing
• Digital Strategy