Steve Anderson

About Steve Anderson

Your competitors are following best practices, so they\'re already at least two years behind. What would it look like to grow your business like Amazon? That question drives everything I do. I spent years as a speaker and consultant on business technology and growth. What I discovered — and what most people miss — is that Amazon\'s success isn\'t about size, resources, or luck. It\'s about a system. A repeatable, scalable growth system that Jeff Bezos built and described in his own words over 23 years of annual letters to shareholders. I decoded that system in my book The Bezos Letters: 14 Principles to Grow Your Business Like Amazon — a WSJ and USA Today bestseller. The core insight: Bezos structured Amazon\'s growth around four cycles — Test, Build, Accelerate, and Scale. Any business, at any size, can apply those cycles intentionally. As a keynote speaker, I translate those principles into strategies business owners can act on — not someday, but the week they get home. I\'ve delivered this message to thousands of leaders across North America, and the response has been consistent: it fundamentally changes how they think about growth. More recently, I\'ve been applying that same lens to AI. I\'m not interested in AI as a concept — I\'m interested in AI as a growth tool. As an AI Strategist, I help small and medium-sized business owners use artificial intelligence the way Bezos used invention: with intention, a clear system, and a direct link to business results. The same principles that made Amazon relentless? AI accelerates them. Here\'s what 40+ years of working with business owners has taught me: the gap between good companies and great ones isn\'t about capital, talent, or timing. It\'s mindset — specifically, the willingness to test, learn, and scale with purpose rather than caution. That\'s what Bezos did. That\'s what the best business owners I know are doing now. If you\'re ready to grow your business like Amazon, follow along. I share weekly insights into Amazon-style growth, AI strategy, and what it truly means to go beyond best practices. The Bezos Letters → https://thebezosletters.com Book Steve to Speak → https://thebezosletters.com/book-steve-to-speak/ Subscribe to Risk & Growth → my LinkedIn newsletter on intentional business growth with AI and Amazon-style thinking

Experience

1. Author - the Bezos Letters - 14 Principles to Grow your Business Like Amazon

   Morgan James Book Publishing

   Sep 2019 — Present · NY, US

   Steve Anderson is the author of the bestselling book, The Bezos Letters, where he deconstructs Jeff Bezos\' 21 letters to Amazon shareowners through his unique lens of risk.

Education

• Taylor University

  BS

  1970 — 1972

• University of the District of Columbia - The David A. Clarke School of Law

  Master's Degree

  1982 — 1985

Skills

• Graphic Design
• Microsoft Word
• Liability
• Microsoft Powerpoint
• Casualty Insurance
• Risk Management
• Online Marketing
• Inland Marine
• Word Processing
• Social Media
• Invention
• Microsoft Outlook
• Leadership
• Innovation Consulting
• Windows
• Marketing
• General Insurance
• Training
• New Business Development
• Professional Liability
• Commercial Insurance
• Email
• Windows 10
• Public Speaking
• Cloud Storage
• Business Development
• Customer Service
• Management
• Workers Compensation
• Presenter
• Casualty
• Strategic Planning
• Operational Risk Management
• Marketing Strategy
• Microsoft Excel
• Employee Benefits
• Umbrella Insurance
• Marketing Communications
• Executive Management
• Property & Casualty Insurance