Steve Taplin
CEO and Founder @Sonatafy Technology | Software Delivery Done Right
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WORK HISTORY
CEO and Founder @Sonatafy Technology | Software Delivery Done Right
Scottsdale, AZ, US
Sonatafy is a Software Delivery Acceleration company helping US-based companies ship faster by fixing the delivery model, not just adding developers.We don\'t provide staff. We create accountable engineering units that own outcomes end-to-end. : Managed Delivery PODs: from backlog to production under US principal engineer leadership Senior Staff Augmentation: experienced engineers in US time zones Consulting: fractional CTO, architecture modernization, delivery model design Data Transformation and AI: pipeline architecture, warehouse design, AI process automation :Companies with 50 to employees across SaaS, healthcare, fintech, enterprise software, and private equity-backed technology. \',\'.\'.
EDUCATION
Northern Illinois University
Bachelor of Business Administration - BBA, Management Information Systems and Services
DePaul Driehaus College of Business
Master of Business Administration - MBA, Entrepreneurship/Entrepreneurial Studies
Northern Illinois University
Bachelor of Science (BS), Management Information Systems, School of Business
SKILLS
ABOUT STEVE TAPLIN
Most software teams don\'t have a talent problem.They have a delivery problem.More engineers get hired. Roadmaps expand. Velocity metrics look healthy. But product milestones keep slipping.I\'ve seen this pattern play out across hundreds of conversations with software leaders and over 30 companies I\'ve built (20 failures, 10 successes). The root cause is almost always structural, not talent.We built three frameworks at Sonatafy to diagnose and fix it: : the structural disconnect between having engineers and having someone accountable for shipping product. : each engineer added to a misaligned model increases overhead 15 to 25% while increasing output only 5 to 10%. : tickets close, sprints complete, but product milestones don\'t move.Sonatafy is a Software Delivery Acceleration company. We help US-based companies fix the underlying delivery model so they can actually ship, not just stay busy. We embed senior engineers under US-based principal leadership to create one accountable unit responsible for outcomes, not hours.The result: faster release cycles, reduced backlog, and clear ownership across engineering.Beyond Sonatafy, I focus on sharing what\'s actually happening inside software organizations: I host Software Leaders Uncensored (180+ episodes), where engineering leaders talk about what\'s working and what\'s not. I write for Forbes Technology Council (150+ published articles) on delivery systems, engineering leadership, and scaling software teams. I wrote Fail Hard, Win Big, an interactive book and platform sharing real lessons from building 30 companies. Chris Horvat and I are finishing The Backlog Illusion, which addresses why traditional delivery metrics hide the real problem.Execution is what separates companies that grow from those that stall..Book a conversation: bookstevetaplin.com
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