Steve Smith
Do you know if your app is easy to use for adults 55+? | App Usability Testing by Experienced Users (55+)
- Role
- Founder at Clearpath Ux Llc
- Location
- Highland Park, IL, US
- LinkedIn followers
- 500 followers
About Steve Smith
I run ClearPath UX, a usability testing service focused on how apps work for adults 55+.Most usability testing skews young. As a result, apps often overlook where older users hesitate, lose confidence, or misunderstand what’s expected — even when the product “works.”I test real apps by completing real tasks (sign-up, navigation, booking, payment), record where expectations break down, and deliver clear, actionable recommendations in plain English.What I provide:• Task-based usability testing• Screen recordings with commentary• Executive summaries for product leaders• Practical fixes teams can implement immediatelyBest fit:Travel, shopping, Healthcare, finance, and consumer apps used by adults 55+.
Experience
Founder
Jan 2026 — Present · Chicago, IL, US
Many apps work well technically but still cause hesitation or confusion for older users. I help teams spot those issues early and fix them fast.
Education
Northern Illinois University
BA, Marketing
University of Wisconsin-Madison
Business/Commerce, General
Skills
- Marketing Strategy
- Social Media
- Enterprise Software
- Sales Management
- Cloud Computing
- Contract Negotiation
- Start-Ups
- Crm
- Entrepreneurship
- Sales Process
- Online Advertising
- Digital Strategy
- Video
- Marketing
- Mobile Applications
- Sem
- Customer Relationship Management (Crm)
- Mobile Devices
- Channel Partners
- Strategic Partnerships
- Saas
- Software as a Service (Saas)
- Business Development
- Digital Marketing
- Lead Generation
- Online Video
- Customer Acquisition
- Web Video
- Mobile Advertising
- Product Marketing
- Email Marketing
- Strategy
- E-Commerce
- Social Networking
- Social Media Marketing
- Digital Media
- Analytics
- Advertising
- Product Management
- Web Analytics
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