Steve Saley

About Steve Saley

Steve Saley is a senior marketing / creative consultant and fractional CMO with extensive experience leading brand, growth, and go-to-market initiatives for B2B and B2C organizations. He partners with founders and executive teams to align marketing strategy with business objectives, strengthen market positioning, and drive measurable revenue growth.Bringing a dual background in marketing strategy and creative leadership, Steve delivers end-to-end solutions—from market assessment and strategic planning through campaign execution and performance optimization. His work spans industries including banking, real estate development, franchise systems, and e-commerce, supporting organizations at critical inflection points.As a fractional CMO, Steve provides executive-level leadership without long-term overhead, offering clarity, accountability, and momentum. Known for integrity, professionalism, and clear communication, he serves as a trusted advisor to leadership teams while remaining hands-on when execution demands it.Core Capabilities • Fractional CMO & Marketing Leadership • Marketing Strategy, Audits & Performance Assessment • Brand Positioning, Identity & Creative Direction • AI-Enabled Marketing Tools (ChatGPT, Claude, Gemini, MidJourney, DALL·E ) • Go-to-Market Strategy & Demand Generation • Lead Generation, Funnel Optimization & Conversion Strategy • B2B & B2C Growth Marketing • Sales Enablement, Messaging & Copywriting • Social Media, Email & Direct-Response Campaigns • Digital, Print, Video & Broadcast Production • Agency, Vendor & Budget Management

Experience

1. Marketing Brand Strategist - Creative Director

   Leverage2

   Feb 2014 — Present · Deerfield Beach, FL, US

   We are an innovative, multi-platform marketing and digital branding agencythat specializes in identity design, marketing strategy and fully responsive, mobile-ready websites. We provide 360* solutions from strategy and design to web development and digital marketing services, that blur the lines between traditional advertising and digital innovation, to deliver unique solutions to our clients\' marketing challenges

Education

• Art Institute of Fort Lauderdale

  Bachelor of Science (BS), Bachelor Science

  1975 — 1977

Skills

• Indesign
• Creative Strategy
• Marketing Communications
• Illustrator
• Logo Design
• Visual Identity Design
• Marketing
• Integrated Marketing
• New Media
• Online Advertising
• Copywriting
• Web Design
• Mobile Marketing
• Adobe Creative Suite
• Web Marketing
• Interactive Marketing
• Graphic Design
• Branding & Identity
• Layout
• Corporate Branding
• Creative Direction
• Digital Media
• Social Media Marketing
• Photoshop
• Concept Development
• Brand Development
• Online Marketing
• Marketing Management
• Email Marketing
• SEO
• Mentoring
• Digital Marketing
• Art Direction
• Advertising
• Website Development
• Adobe Creative Suite 5
• Corporate Identity
• Adobe Illustrator
• Interactive Advertising
• Brochures