Stephen Salcedo
Creative and Strategic Marketing Leadership | Data-driven, 360° Brand Strategy and Execution | Building connections with audiences through creative content
- Role
- Chief Marketing Officer - Brand and Marketing Strategy Leadership Team Growth Strategy at Howard Bailey Financial, Inc
- Location
- Fort Wayne, IN, US
- LinkedIn followers
- 500 followers
About Stephen Salcedo
Creative marketing leader with 20+ years of experience in leading integrated, consumer-centric marketing plans across campaigns, creative, collaborations, partnerships and social marketing that drives growth and builds market share.Brings leadership that builds high-performance teams, fosters a culture of collaboration, nurtures talent and develops future marketing leaders. Analytical and strategic, but also creative and hands-on.Passion for creating brand and customer experiences with a 360, integrated approach to deliver creative excellence and drive business growth. Exceptionally attentive to brand objectives, KPIs and performance metrics. From strategic planning through execution, I’m a leader who rolls up my sleeves to get things done.EXPERTISE: Integrated Marketing Leadership; Omni-Channel Marketing; Products, Services, Consumers; Cross-functional Collaboration; Data-driven Insights; Team Development and Leadership; Agency Management; Budget and P&L Management; Leading Large-scale Initiatives and Marketing PlansINTERESTS: Branding and brand standards, logo evolution, graphic and digital design, traffic control engineering and signage, maps, vinyl records. If you happen to share my interest, let’s chat!
Experience
Chief Marketing Officer - Brand and Marketing Strategy Leadership Team Growth Strategy
Dec 2021 — Present · Fort Wayne, IN, US
Oversee 360 marketing, reception, appointment setting, and voice of customer strategies that support company growth through direct response, lead generation, market expansion, performance data management and analysis, a national sponsorship with Notre Dame Athletics and brand management.
Education
Ball State University
Bachelor of Science
Danmarks Designskole
Digital Design
Skills
- Email Marketing
- User Experience
- Jquery
- Art Direction
- E-Commerce
- Html5
- Indesign
- Photoshop
- Adobe Creative Suite
- Web Design
- Dreamweaver
- Basecamp
- Creative Management
- Social Media
- Online Marketing
- Social Media Marketing
- Information Architecture
- Marketing
- Html
- Advertising
- Css
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