Steve P.
- Role
- Vice President of Database Marketing at Synchrony
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Steve P.
Experienced marketing executive with expert proficiency in providing unsurpassed…
Experience
Vice President of Database Marketing
Jan 2015 — Present
Leads vision, strategy, and execution for all facets of database marketing for this leading provider of private label credit cards and financial solutions. Effectively manages over 100 domestic and offshore team members responsible for data infrastructure, marketing technologies, identity management, and campaign targeting and selection. Valued for offering a truly different perspective and the ability to break down challenges into smaller components of opportunity.*Serves as the architect of data-centric marketing technologies including email platforms, DMP, CRM and Segmentation supporting over campaigns each year representing over $15M in supplier and campaign spend. Maintains a 99% accuracy rate by using automation and process improvement.*Administered B2C and B2B email marketing platforms that deliver over 1 billion messages each year with above average engagement and open rates.*Oversees the design and development of the Customer Data Platform and Consent & Preference Management Platform, forecasted to achieve over $325M in cost avoidance while improving engagement with consumers.*Leads digital marketing platform teams dedicated to Onboarding, Audience Management, and Data Management.*Credited with leading the company’s first AI-based marketing pilot programs, using Machine Learning to automate the delivery of messages to consumers.*Assumes a lead role maintaining compliance with privacy and data protection regulations that include GDPR and CCPA.*Exercises responsibility for third-party supplier relationships encompassing $10M in services
Skills
- Requirements Gathering
- Business Process
- Training
- Business Transformation
- Ms Project
- Project Portfolio Management
- Stakeholder Management
- Itil
- IT Service Management
- Business Case
- Agile Project Management
- Programme Delivery
- Change Management
- Process Improvement
- Solution Architecture
- Project Planning
- Integration
- Program Management
- Project Delivery
- Service Delivery
- Resource Management
- IT Strategy
- Business Analysis
- Business Process Improvement
- Requirements Analysis
- Risk Management
- Outsourcing
- Testing
- Prince2
- Pmo
- Broadband
- Telecommunications
- Management
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