Steve Oberman
Executive Sales Leader | Ticketing & Live Events | Revenue Growth | Enterprise Sales | GTM Strategy
- Role
- Vice President, Partnerships at Tixr
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Steve Oberman
I’m a sales leader with deep roots in the live events and ticketing world. Over the years, I’ve led high-performing sales teams, built scalable sales systems from the ground up, and helped grow some of the most exciting companies in the space.Right now, I lead revenue strategy and sales org development at TIXR, a next-gen ticketing platform changing how fans connect with live experiences. My focus is on building a repeatable, metrics-driven sales engine that scales across music, sports, and international markets.I work closely with our vertical-aligned sales teams—mentoring leaders, shaping deal strategy, and making sure we’re hitting targets while growing the right way. I also helped launch and chair our internal Investment Committee, bringing structure to high-stakes deal reviews and saving execs time in the process.Beyond the day-to-day, I collaborate across teams—Product, Marketing, Client Services, Finance—to drive pricing strategy, refine our go-to-market approach, and ensure we’re setting both our clients and our reps up for long-term success.Ticketing is a complex industry, but I love the challenge. Whether it’s solving for service terms, margins, or client fit, I enjoy helping teams cut through noise, focus on what matters, and win the right deals.
Experience
Vice President, Partnerships
May 2024 — Present · Los Angeles, CA, US
Own and drive global top-line growth by leading vertically and regionally aligned sales teams, developing scalable sales playbooks, and accelerating enterprise deal flow. Built a repeatable, metrics-driven sales engine—improving forecast accuracy, shortening sales cycles, and increasing close rates across global markets. Created and chair TIXR’s Investment Committee, reducing executive time spent on ad hoc approvals by 8+ hours/week and adding rigor to revenue risk management. Collaborate cross-functionally with Product, Marketing, Client Services, and Finance to influence GTM strategy, pricing models, and client onboarding practices. Revamped Service Agreement terms to better protect revenue, align incentives, and ensure long-term account value. Drive outbound enterprise sales and net-new logo acquisition—leveraging industry relationships, new vertical expansion, and tailored large-account strategies. Oversee sales operations in partnership with Sales Ops: improve pipeline health, sales enablement, CRM hygiene, and reporting dashboards. Trusted executive partner to the CEO, CRO, and CFO—delivering weekly insights, shaping financial planning, and stewarding organizational alignment.Passionate about building high-performing, values-aligned teams that thrive on accountability, data, and creativity. Committed to driving results while scaling sustainably in high-growth environments.
Education
UC San Diego
BA
Skills
- Live Events
- Talent Booking
- Record Labels
- Management
- A&R
- Music
- Talent Management
- Social Networking
- Music Industry
- Marketing
- Music Production
- Recording
- Digital Distribution
- Digital Media
- Entertainment Industry
- Entertainment
- Content Strategy
- Digital Marketing
- Music Licensing
- Social Media Marketing
- Digital Strategy
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