Steven Wett

About Steven Wett

I\'m a Design Engineer at ProMedia, a direct-response media and marketing agency based in Miami. I also volunteer as a Design Thinking Strategist for early-stage startups for an incubator program through Stanford GSB.With over 10 years of experience in user experience, product design, branding and marketing, I have a proven track record of making software human-centered while paying attention to business needs. Before working at ProMedia I spent years working at an agency with clients of all sizes, building custom websites and web apps. I\'m able to pull together people across multiple teams, be organized without clear direction, and stay focused on larger project goals while being flexible and adapting to changing requirements. My mission is to make simple and usable software to boost productivity.

Experience

1. Lead Design Engineer

   ProMedia

   Feb 2023 — Present · Miami, FL, US

   At ProMedia, a direct-response media and marketing agency, I lead the design of Insight, an in-house software product that enables our media buyers to efficiently manage large-scale campaigns. My role integrates design thinking, user research, and prototyping, which I have introduced to our development team. By embedding a user-centered design process into our agile workflow, we ensure rapid iteration and informed decisions before implementation.Key accomplishments:• AI-Driven Station Invoice Automation: Led the development of an AI-powered web application, automating the analysis of monthly vendor invoices. This streamlined financial operations and significantly reduced the accounting team’s manual workload.• Media Confirmations Automation: Designed and built a web app that automates the workflow for media buyers and provides a DocuSign-like experience for stations, that integrates with existing email systems to replace manual communication with stations and dramatically increased efficiency.• Network Airing Log Ingestion: Spearheaded the development of a web app for ingesting daily data logs from external vendors, a project critical to operational scaling and revenue growth. Collaborated with PM, engineering, research, and media teams to design and implement the solution, resulting in a 156% efficiency gain in the first month.• Inbound Phone Routing, Attribution, and IVR System: Designed and managed the development of a call routing and attribution system that has become essential to our business operations and revenue generation.• Design System Implementation: Developed a unified design system and Figma Library with reusable components, maintaining visual and functional consistency across the product, all managed in source control.

Education

• St. Olaf College

  Bachelor of Arts (B.A.), Chemistry

  2011 — 2015

• Maryland Institute College of Art

  Master's degree, UX Design

Skills

• Research
• Editing
• Microsoft Office
• Critical Thinking
• Data Analysis
• Adobe Creative Suite
• Graphic Design
• Microsoft Excel
• Event Planning
• Powerpoint
• Spanish
• Microsoft Word
• Teamwork
• Public Speaking
• Photoshop
• Fundraising
• After Effects
• Community Outreach
• Teaching
• Tutoring
• Photography
• Time Management
• Communication
• Engineering
• Management