Steven T. Smith

About Steven T. Smith

Commercial leader in the premium beverage industry with a track record of building scalable revenue engines across direct-to-consumer, outbound sales, and wholesale distribution channels.Over the past two decades I have helped generate $100M+ in direct-to-consumer wine revenue, built 40+ person sales organizations, and developed modern commerce infrastructure integrating CRM, digital marketing, and marketplace platforms.Currently I lead Chatterbox Wine Marketing, a DTC agency supporting premium wineries, and GM of Two Tier Trading, a wholesale marketplace connecting producers with restaurants, retailers, and brokers through a tiered purchasing model.My work sits at the intersection of commerce platforms, premium beverage brands, and revenue operations, combining technology, sales leadership, and market strategy to scale businesses.Areas of focus include:• Direct-to-consumer commerce• Wholesale and trade distribution• Marketplace platform development• CRM-driven revenue operations• Sales organization designI am particularly interested in leadership roles where I can help scale premium beverage brands, commerce platforms, and investor-backed consumer businesses.

Experience

1. General Manager

   Chatterbox Wine Marketing Services

   Mar 2017 — Present · Napa, CA, US

   Brought in to lead the strategic transformation of Chatterbox Wine Marketing, evolving the company into a full-service Direct-to-Consumer (DTC) growth agency for premium wineries.Strategic Transformation• Led a full organizational restructuring, expanding Chatterbox from a telesales provider into a multi-service DTC agency supporting marketing, CRM strategy, and sales operations• Introduced dedicated account management and customer service infrastructure, significantly improving client retention and increasing revenue margins by 225%• Positioned Chatterbox as a strategic partner to winery leadership teams seeking to grow direct-to-consumer revenue and customer lifetime valueOperational & Revenue Impact• Oversaw company operations and P&L management, delivering improved performance across enterprise and family-owned winery accounts• Retired legacy software systems and modernized the company’s technology stack to support scalable growth• Drove 115% total revenue growth over a 36-month period• Improved employee retention through leadership development, communication improvements, and commission-based incentive programs — increasing average tenure from under 8 months to 24 months• Achieved a 12% increase in gross profit through operational efficiency and improved sales performanceSales Expansion & Team Leadership• Built and led a distributed outbound sales organization of 40 remote sales professionals across multiple states• Designed training, coaching, and performance frameworks to support consistent sales execution• Achieved operational excellence across the sales organization including:90% SLA compliance rate$526 average order valueConsistent revenue growth through improved sales productivity and client engagement

Skills

• Search Engine Optimization (SEO)
• Leadership
• Web Analytics
• Marketing Strategy
• Pay Per Click (Ppc)
• Search Engine Marketing (Sem)
• Direct Marketing
• Customer Relationship Management (Crm)
• Wordpress
• Traffic Monetization
• Marketing
• Conversion Optimization
• Multivariate Testing
• Cms
• Sem
• Deliverables
• Multi-Channel Marketing
• Email Marketing
• Landing Page Optimization
• Management
• Product Marketing
• Fullfillment
• Crm
• Strategy
• E-Commerce
• Business Development
• Google Adwords
• Digital Marketing
• E-Commerce Consulting
• SEO
• Sales
• Omniture
• Online Marketing
• Affiliate Marketing
• Strategic Partnerships
• Magento
• A/B Testing
• Web Marketing
• E-Commerce SEO
• Social Media