Steven Thomas

Co-founder and Commercial Director @Active Reality

Bath, GB

Co-founded and scaled Active Reality from a single location to 16 immersive entertainment venues across the UK. Responsible for driving growth strategy, forging strategic partnerships, and leading all business development activities.Developed and executed a national expansion strategy, securing prime locations and launching multiple sites on schedule.Built commercial partnerships with corporate clients, leisure operators, and event organisers to drive B2B revenue.Led venue launch campaigns, local marketing, and community engagement to establish strong brand presence in each market.Oversaw sales strategy, pricing models, and customer experience design to maximise revenue and retention.Recruited, trained, and managed cross-functional teams to deliver operational excellence and consistent guest experiences.Worked closely with the leadership team on fundraising, investor relations, and long-term growth planning.