Steven T. A. Carter

About Steven T. A. Carter

I am an experienced leader with expertise in Product Development, Client Services, and…

Experience

1. CEO

   Dsm Mediaworks, Llc

   Oct 2014 — Present

   I manage a digital ad network business and build partnerships with music labels, including Sony Music, Universal Music Group, Warner Music Group, and many other affiliated and independent labels. I hold full accountability for ad delivery platforms, proposal generation, campaign management and reporting. Below are some of my key accomplishment that I have attained during this tenure: • Established a small digital ad network focused on the music industry and raised revenue from 0 to $550k in first year with two person team. • Delivered targeted display, video, audio, and OOH campaigns to the numerous music labels to promote music releases across multiple genres. • Enhanced the gross margins by 60% through building strategic partnership and business development.

Skills

• Ad Networks
• Mobile Marketing
• Digital Marketing
• Advertising
• Ad Serving
• Strategy
• Product Marketing
• Management
• Online Marketing
• Behavioral Targeting
• Analytics
• Enterprise Software
• Business Strategy
• Marketing
• Strategic Partnerships
• Integrated Marketing
• Web Analytics
• Product Development
• Mobile Advertising
• Getting the Job Done
• Product Management
• Digital Strategy
• Cloud Computing
• New Business Development
• Online Advertising
• Sem
• Crm
• Portfolio Management
• Start-Ups
• Customer Relationship Management (Crm)
• Digital Media
• Business Development
• Leadership
• Search Engine Marketing (Sem)
• E-Commerce