Steven Abraham

About Steven Abraham

I\'m a Southern California-based senior copywriter and content marketer with over 14 years of experience. I\'ve worked in tech, education, finance, gaming, retail, skincare, and market research — both in-house (9) and at agencies (6) — for over 20 different brands. I specialize in email, digital, ads, social, and content. Here\'s how I can help you hit the mark with your audience. Email Marketing. I write copy for the entire sales funnel (lead gen, product launch, direct response, winback, nurture) – with a high conversion rate for opens and click-throughs. Digital Marketing. I write copy for landing pages, sales pages, product pages, blogs, and press releases. Advertising. I write copy for paid search, social, native, broadcast, display, print, and OOH. Organic Social. I make content for Instagram, Twitter, Facebook, YouTube, LinkedIn, and TikTok (and Myspace if it ever makes a comeback). Content. I write copy for case studies, guides, how-tos, whitepapers, video scripts (explainers, webinars, hype, influencer talking points), pitch decks, presentations, infographics, eBooks, checklists, trivias, quizzes, and testimonials. Here\'s my online portfolio: https://steventabraham.com/

Experience

1. Senior Copywriter

   Microsoft

   May 2023 — Present

   My work helps to shape the way that Microsoft Security products, resources, and events are communicated to the world. Projects include: • Crafting compelling, on-brand copy for Microsoft Security campaigns, partnering cross-functionally to align creative messaging with overarching brand voice and vision • Developing engaging marketing emails promoting products and thought leadership content • Designing and executing qualitative user tests with security and IT professionals on the UserTesting platform, leveraging insights to refine messaging strategy and improve customer segmentation • Authoring SEO-optimized pages educating security professionals on technologies like CIAM • Writing relationship-management emails for new Microsoft Security customers, providing actionable tools and resources that accelerate time-to-value and renewal rates

Education

• UC San Diego

  Bachelor of Arts, Communication

  2009 — 2011

• D&AD

  Storytelling in Advertising

  2016 — 2016

• LA Creative

  Advertising - Copywriting Focus

  2015 — 2016

• The Book Shop - School for Ads

  Advertising - Copywriting Focus

  2015 — 2015

• University of California, Riverside

  Communications

  2007 — 2009

• Upright Citizens Brigade - Improvisation Comedy

  Improvisational Acting

  2015 — 2015