Justin Stevens
General Manager @Sonora Resort, Relais & Châteaux
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WORK HISTORY
General Manager @Sonora Resort, Relais & Châteaux
EDUCATION
Stonebridge Associated Colleges
Post-Secondary Diploma
NAIT (Northern Alberta Institute of Technology)
Business Management Studies
Fort Assiniboine School
High School Diploma
ABOUT JUSTIN STEVENS
As a seasoned General Manager with over 20 years of leadership in luxury hospitality operations, I specialize in creating unforgettable guest experiences while delivering strong financial performance and operational excellence. My career spans award-winning properties where I\'ve led cross-functional teams, optimized complex operations, and elevated every touchpoint of the guest journey. Here’s how I drive value as a GM: Operational Leadership & Guest Experience – I uphold the highest five-star standards by ensuring seamless day-to-day operations, strict compliance, and a deep focus on guest satisfaction. My commitment to excellence consistently translates into glowing reviews, repeat visits, and top-tier service scores. Financial Stewardship & Revenue Growth – I take a hands-on approach to P&L management, driving profitability through strategic pricing, upselling programs, and cost containment. By aligning financial goals with guest expectations, I’ve consistently exceeded revenue targets across departments—F&B, spa, retail, and events. Team Development & Culture Building – I lead with empathy, accountability, and vision, building high-performing teams known for service excellence and engagement. From front-of-house to back-of-house, I empower staff to take ownership and deliver world-class experiences. Brand Stewardship & Strategic Partnerships – I collaborate closely with owners, designers, and corporate stakeholders to strengthen brand identity, refine resort aesthetics, and enhance guest-facing experiences. My focus on brand alignment has contributed to increased market share and glowing press coverage. Pre-Opening Leadership & Property Enhancements – From ground-up developments to rebranding initiatives, I’ve overseen FF & E and OS & E projects with a focus on operational flow, luxury design, and long-term asset value. My strategic input ensures every detail enhances both guest satisfaction and ROI. I bring a passion for luxury hospitality, a sharp business mind, and a guest-first leadership style that’s made a measurable impact at every resort I’ve led. Let’s connect—I’m always open to conversations about creating world-class resort experiences.
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