Steve Robinson

About Steve Robinson

Experienced CX, marketing, and analytics professional. Expertise in understanding and optimizing profit from the use of strategic front and back office applications, including social media, marketing, sales, service, analytics and ERP through best practices in technology, process and strategy. Served in several roles including marketing strategist, analytic software designer, project executive, consultant, trainer, speaker and account manager. Leader that strives to implement long and short term visions for organization to help company and employees achieve their goals. Managed portfolio of client business in the $10m-$20m range. Comfortable in sales, sales consulting, client management and strategy.Experience with a broad range of applications in the CX, CRM, SRM and analytics space.Extensive experience with financial, telecommunications, technology and pharmaceutical verticals- including: MCI, Princeton Pharmaceuticals, IBM, Invesco, Fidelity, TD Bank, Royal Bank, AT & T and Egmont Books.Partnered with many consulting and services companies to deliver superior service to clients - partners include: Acxiom, SAS, Siebel, Micro Strategies, Rational Software.Specialties: CX, CRM, marketing campaign automation, sales, profitability, software implementation, retail strategy and management.Broad range of experience and accomplishments as direct, email and database marketing, CDM, technology and sales/analytics management and consulting.Social ROI thought leader. Published white paper.http://oracle-downloads.com/social-roi.pdf@Oraclesocial #SocialROI

Experience

1. COO

   Tumorgen, Inc

   Jun 2022 — Present · San Diego County, CA, US

   Develop and implement business strategy for developing therapeutic drug company targeting cancer metastases. Lead fund raising, marketing and business planning.

Education

• Northeastern University

  Certificate, Technology Management

  1985 — 1987

• University of Massachusetts Amherst

  Bachelor of Science (BS), Applied Mathematics

  1978 — 1983

• Southern New Hampshire University

  Master of Business Administration (MBA), Internet Marketing

  2013 — 2018

• University of Massachusetts Amherst

  Bachelor of Arts (BA), Economics

  1978 — 1983

Skills

• Consulting
• Analytics
• Business Strategy
• Demand Generation
• Campaign Management
• Web Analytics
• Integrated Marketing
• Salesforce.com
• Go-to-Market Strategy
• Sales
• Social Media
• Marketing Research
• Leadership
• Integration
• Competitive Analysis
• Selling
• Start-Ups
• Database Marketing
• Marketing
• Crm
• Market Research
• Business Process
• Lead Generation
• Customer Acquisition
• Email Marketing
• Business Development
• Sales Operations
• Siebel
• Digital Marketing
• Marketing Automation
• Management
• Business Intelligence
• Advertising
• Sem
• Multi-Channel Marketing
• Telecommunications
• Cross-Functional Team Leadership
• Segmentation
• Marketing Strategy
• Enterprise Software