Steve Roth

Senior Marketing Manager @The Quarto Group

Minneapolis, MN, US

Handling Marketing, Publicity, Social Media for several Quatro Publishing imprints. Subject matters include pop culture, music, transportation, travel, rural living, gardening, and DIY.Designed and implemented individualized marketing campaigns for over 50 titles annually to create demand, achieve sales goals, building author relations and awareness for titles and imprints. This all included implementing marketing & publicity campaigns, preparation of marketing materials, author communication, pre-publication launch promotions, and advertising and promotionsExecuted, tracked, and analyzed performance and advertising of both frontlist and backlist campaigns, evaluating effectiveness for future promotions.Pursued and developed promotional partnerships with media and corporate partnersDeveloped and grew consumer-facing promotios and awareness via email and social media.

University of New Haven

1990, B.S., Marketing

University of New Haven

Bachelor of Science - BS, Marketing

Riverhead High School

Regents Degree