Steven Bryant
Head of Acquisition Martech @Hiveminded
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WORK HISTORY
Head of Acquisition Martech @Hiveminded
London, GB
Develop and execute Adtech/Martech vision and strategy to drive measurable impact aligned with client and market needs.Establish a Measurement Framework for multi-channel campaigns and complex 360 use cases to enable data-driven decision-making.Lead efforts in region to utilize data-driven methodology, analysis, and measurement to enhance effectiveness of acquisition marketing channels.
EDUCATION
Faculty Training Institute
Certificate, Advanced Business Analysis
Grey High School
Matric
IMM Graduate School
Diploma in Business Management and Marketing, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT STEVEN BRYANT
As a performance-driven digital leader, I thrive on helping businesses by combining marketing, technology, and data to enhance efficiency and improve the customer experience. In my past roles, I\'ve advised and collaborated with C-suite executives, management teams, agencies, and partners to find solutions to business problems. In my most recent role as the Head of Acquisition Martech, I collaborate with a diverse cross-functional and remote team to improve marketing measurement and performance. I support the implementation of of our client\'s Adtech and Martech to optimise marketing and advertising strategies.Previously, at Carat working with KrafHeinz Global. I managed the product development of the marketing reporting dashboard, integrating multiple data sources to allow for better budget tracking and optimisation across digital channels. At Office Holdings, I managed CRM, Social Media Marketing, Affiliate Marketing, SEO, and all aspects of digital advertising driving e-commerce growth. Additionally, during my tenure at DirectAxis and First National Bank (FNB), I increased digital revenue annually while providing adept leadership to remote marketing, development, creative, content, and agency teams. My leadership style focuses on innovation and collaboration across marketing and operational departments to achieve financial and commercial goals.Industry experience includes:Financial Services | Banking | Retail | E-commerce | FMCG | CPG | Travel | Tourism | Telecoms Skills include:Commercial Acumen | Digital Strategy | Marketing Technology | Project Management | Product Management | Agile Software Development | Team Leadership | RFP Management | Business Analysis | Strategic Thinking | Analytical Thinking | Creative Problem Solving | Relationship Building | Paid Media Advertising | Performance Marketing | Online Reputation Management | Financial Management and Forecasting | Data Analysis | Social Media Marketing | Conversion Rate Optimisation | Cross-functional Team Leadership | CRM
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