Steven Paschal
Sales + Analytics Leader | Revenue Growth, Forecasting & GTM Strategy | Salesforce, BI & Executive Reporting | MBA
- Role
- Regional Sales Manager at Pactiv Evergreen Inc.
- Location
- Orlando, FL, US
- LinkedIn followers
- 500 followers
About Steven Paschal
Director-level sales and analytics leader with a background spanning revenue strategy, category management, and commercial finance. I partner with sales, finance, and executive teams to translate data into clear, actionable strategies that drive profitable growth.Currently, I lead regional and national customer strategy within the Retail Supermarket channel, managing complex accounts and influencing key decision-makers to improve sales performance, customer experience, and market share. My work is grounded in analytics - leveraging CRM data, forecasting models, and performance insights to guide GTM execution and customer-level strategy.Previously, I built a strong foundation in category management and commercial finance, supporting strategic product launches, financial forecasting, and data-driven decision-making across cross-functional teams. This combination of sales leadership and financial acumen allows me to bridge the gap between revenue growth and operational discipline.Core strengths include:• Sales analytics & forecasting• Revenue growth & GTM strategy• CRM & sales operations optimization• Executive reporting & cross-functional leadership
Experience
Regional Sales Manager
Jan 2024 — Present
Lead regional and national account strategy within the Retail Supermarket channel, owning revenue performance, forecasting, and GTM execution across a complex portfolio of customers. Partner closely with sales leadership, finance, and category teams to translate data into actionable growth strategies.• Manage and grow a portfolio of national and regional retail accounts, influencing senior customer stakeholders and supporting long-term commercial strategy• Drive sales analytics and forecasting using CRM and performance data to inform pipeline management, promotional planning, and executive reporting• Collaborate cross-functionally with finance, category management, and supply chain to align pricing, promotions, and product launches with profitability targets• Improve sales execution and process efficiency through CRM optimization and standardized reporting, enabling clearer visibility into performance drivers• Support strategic decision-making by delivering insights on customer trends, category performance, and market opportunities
Education
DePaul Driehaus College of Business
Master of Business Administration (MBA), Brand and Product Management, Operations Management
University of Illinois Chicago
Bachelor of Arts (B.A.), Economics
Skills
- Big Data Analytics
- Forecasting
- Healthcare
- Sales Operations
- Pricing
- Customer Service
- Leadership
- Internal Audit
- Medical Devices
- Sales Management
- Financial Analysis
- Employee Training
- Powerpoint
- Microsoft Excel
- Analytics
- Management
- Data Analysis
- Human Capital
- Time Management
- Microsoft Office
- Sales
- Sap
- Account Management
- Microsoft Word
- Marketing
- P&L Management
- Economic Research
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