Steven Neff

About Steven Neff

I\'m a senior growth marketing leader with 20+ years of experience scaling consumer brands through a blend of performance marketing, lifecycle optimization, and strategic digital innovation. I specialize in architecting unified growth strategies that align acquisition, retention, and revenue with company objectives—and I thrive at the intersection of marketing, product, and data.In my current VP role, I lead growth and digital strategy for a multi-brand CPG portfolio. I’ve developed scalable playbooks across paid media, personalization, and lifecycle marketing—driving measurable improvements in customer engagement, conversion efficiency, and brand equity. I’ve built and led cross-functional teams, modernized MarTech stacks, and driven platform migrations to unlock performance at scale.I bring a deep command of data and analytics, turning insights into action. I’ve championed personalization and AI integrations to tailor user experiences, and I maintain a relentless focus on outcomes: CAC efficiency, LTV growth, AOV lift, and channel profitability.What sets me apart is my ability to zoom out and set long-term growth vision, then zoom in to lead execution with precision. Whether building OKRs, owning channel budgets, or influencing C-level strategy, I lead with clarity, speed, and cross-functional trust.ExpertiseFull-Funnel Growth Strategy | Performance Marketing | Lifecycle & Retention | MarTech Enablement | Personalization & AI | P&L Ownership | Budget Management | Cross-Functional Leadership | CRM | Analytics & Attribution | OKRs | Executive Communication | DTC & Ecommerce | Tech-Enabled CPG

Experience

1. VP, Digital

   Lifetime Brands

   May 2023 — Present · Seattle, WA, US

   Lead strategy, team development, and marketing execution across DTC ecommerce brands, driving scalable growth through digital innovation, performance media, and conversion optimization.Key Achievements:Digital Strategy Leadership: Developed and executed comprehensive digital marketing strategies across the complete marketing tech stack. Team Leadership: Built and lead a high-performing digital team of 3 direct reports, setting clear goals, providing ongoing coaching, and optimizing resource allocation to achieve business objectives.Performance Optimization: Consistently testing and refining strategies to improve conversion rates, reduce customer acquisition costs, and maximize ROI across all channels.Data-Driven Insights: Lead the development of digital marketing dashboards and analytics tools, providing real-time visibility into key metricsOperational Efficiency: Scaled digital operations through automation and process improvements, driving high-quality, cost-effective performance while ensuring rapid response times and reliability.Vendor & Partner Management: Manage relationships with key vendors and third-party partners to implement solutions that enhanced site performance and optimized marketing efforts.Brand Growth & Innovation: Drive innovative email, social, and performance marketing strategies, balancing short-term revenue generation with long-term brand growth and customer retention.Revenue Growth: Focus on both short-term revenue goals and long-term customer loyalty, delivering consistent business growth through strategic, cost-effective digital marketing initiatives.Core Competencies:Digital Strategy, Performance Marketing, Paid Media, Data Analytics, Team Leadership, eCommerce Growth, Cross-Functional Collaboration, Vendor Management, Customer Acquisition & Retention.

Education

• Seattle University

  B.A, Business Administration and Marketing

  2002 — 2005

• University of Washington

  M.Ed, Intercollegiate Athletic Leadership

  2009 — 2010

Skills

• Online Advertising
• Marketing
• Social Media
• Digital Marketing
• Facebook
• Online Marketing
• Marketing Strategy
• Sem
• Ppc
• Advertising
• SEO
• Social Media Marketing
• Management
• Sports
• Social Networking
• Leadership
• Lead Generation
• Sales
• Customer Service
• Sports Marketing
• Blogging
• Marketing Communications
• Google Adwords
• Event Management
• Copywriting
• Event Planning
• Public Speaking
• Fundraising
• Coaching
• Public Relations
• Email Marketing
• Strategy
• Community Outreach
• Budgets
• Web Marketing
• Salesforce.com
• Strategic Planning
• Analysis
• Marketing Analytics
• E-Commerce