Steven McAlpine

About Steven McAlpine

If there\'s one thing I\'ve learned through years of measuring what affects how people behave and believe, it\'s that people aren\'t simple or static. For those trying to change public opinion, the only path to success is making a deep understanding of people the foundation of everything you do.I believe that when done right, data is more than just \"data\"—it can represent deeper truths that provide insights and empower change. Four years ago, I founded INTRVL to take on the worthy challenge of creating this kind of data. We exist to solve the complex targeting and measurement problems faced by causes and campaigns, applying the best lessons from both commercial and political advertising.My career has been dedicated to determining the impact of interventions. This journey has taken me from quantifying the effect of advertising on CPG sales to measuring the impact of sea-level rise on property values. At INTRVL, we\'re focused on building technology that provides a real, transparent view of how digital media can change hearts and minds.My specialties include:• Impact & Persuasion Measurement• Audience Targeting & Segmentation• Advanced Regression Analysis (incorporating spatial components, regularization techniques, causal inference, and Bayesian methods)

Experience

1. Founder and CEO

   Intrvl

   Feb 2021 — Present · NY, US

   Help causes and campaigns succeed by finding the optimal audience for their program, then use measurement to optimize live programs across channels, segments, and messages.

Education

• University of Virginia

  M.S., Commerce, Marketing and Management

• Duke University

  B.S., Chemistry

• Columbia University

  Master of Arts (M.A.), Quantitative Methods in Social Sciences

  2015 — 2017

Skills

• Data Mining
• Panel Data Analysis
• Marketing Mix Analysis
• Predictive Modeling
• Glm
• Gams
• Sas/Sql
• Machine Learning
• Sql
• Linux
• Behavioral Targeting
• Loyalty Programs
• Nielsen Data
• Data Analysis
• Customer Relationship Management (Crm)
• Segmentation
• Market Research
• Customer Retention
• Powerpoint
• Microsoft Excel
• Acquisition Targeting
• Customer Insight
• Geographic Information Systems (Gis)
• Logistic Regression
• Excel
• Optimization Software
• Sas Programming
• Multi-Channel Marketing
• R
• Consumer Behaviour
• Iri Data
• Analytics
• Crm
• Ad Targeting
• Sas
• Analysis
• Putty