Steven Mapes

About Steven Mapes

I help companies turn the Pragmatic Framework into a competitive advantage. I work with product leaders and teams to connect market insight to strategy, roadmaps, and execution so product decisions are clear, aligned, and grounded in real customer needs.With over 15 years of experience in sales leadership and business development, I have a proven track record of penetrating major market verticals, building and preparing high-performing teams, and driving consistent revenue growth. I have also developed strong relationships with stakeholders, vendors, and cross-functional teams across various industries. I am passionate about creating a better learning experience and making skills the currency of work.

Experience

1. Sales Director Leader - Product Mastery

   Pragmatic Institute

   Mar 2024 — Present · Dexter, MI, US

   I help companies use the Pragmatic Framework as a practical, repeatable system for making better product decisions. Rather than treating the framework as a checklist or a one-time training event, I work with teams to apply it directly to their real products, markets, and constraints.My focus is on helping organizations connect market insight to execution. That means clarifying roles and responsibilities, strengthening how teams gather and use market data, and aligning strategy, roadmaps, and delivery around real customer problems. I coach leaders and product teams on how to make the framework stick by embedding it into their existing tools, processes, and culture.By tailoring the Pragmatic Framework to each company’s maturity and goals, I help teams move from reactive decision-making to confident, evidence-based product leadership. The result is clearer priorities, stronger alignment across functions, and products that are easier to explain, build, and grow.

Education

• Eastern Michigan University

  Master of Arts (MA), Sports Management

  2011 — 2013

• Adrian College

  BA, Health, Physical Education and Recreation

  2000 — 2004

Skills

• Customer Relationship Management (Crm)
• Public Speaking
• Sales Management
• Small Group Training
• Sales
• Marketing
• Timeshare
• Training
• Customer Service
• Personal Training
• Athletics
• Account Management
• Business Development
• Lead Generation
• Leadership
• Crm
• Wellness Coaching
• Salesforce.com
• Social Media Marketing
• Athletes
• Direct Sales
• Management
• Contract Negotiation
• Selling
• Sports
• One-on-One Training