Steven L.

About Steven L.

I’m a Senior Designer & Digital Marketing Strategist with 18+ years of experience creating marketing assets, website/UI designs, ads and digital branding that help businesses connect with their audiences. I focus on strategic design thinking, ensuring designs are not just visually strong, but also aligned with business goals.I’ve led design and marketing teams, collaborated with developers, marketers, execs and business owners to create websites, ad campaigns, and brand assets. As a designer with a marketing background in SEO, paid ads, social media, PR, and conversion optimization, I design not just for aesthetics but also business impact.WHAT I DO• Marketing & Ad Design: Landing pages, social graphics, and ad campaign creative• Website Mockups & Wireframes: Design systems and dev-ready layouts• Branding & Content Strategy: Cohesive visuals across digital channels• Conversion-Focused Design: Visuals that support engagement and usabilityEXPERIENCE HIGHLIGHTS• Led a high-volume web design team as Design Supervisor, improving workflows and mentoring junior designers• Marketing Manager at an award-winning dealership, overseeing digital strategy implementation• UX and creative lead at a web hosting company, improving conversion rates by 15% and increasing revenue per order by 18% through enhanced designs• Speaker and educator on design and marketing alignment for early-stage businesses backed by Google for Entrepreneurs and Wix.com• Hosted branding and marketing workshops in Winston Salem at Wake Forest Innovation Quarter• Directed marketing strategy and design for the Center for Creative Economy and Flywheel Co-Working• Wix.com Regional Lead in Piedmont Triad NC, helping North Carolina entrepreneurs strengthen their online presenceTOOLS & SKILLSFigma, Photoshop, Illustrator, Adobe XDGoogle Ads, Meta Ads, SEMrush, Mailchimp, HubspotGoogle Analytics, Hotjar, UserTesting, A/B TestingJira, Asana, TrelloCustom GPTs (ChatGPT), Adobe FireflyWix, WordPress, working knowledge of HTML and CSSPORTFOLIOWebsite designs, rebrands, ad campaigns, and conversion-focused landing pagesView work at llanomedia.comBusiness recommendations listed at end of Linkedin profile.HOW I WORKI take a user-first, results-driven approach to design. Open to freelance, consulting, or part-time collaboration.

Experience

1. Senior Designer, Marketing Department

   InMotion Hosting

   May 2023 — Present

   As a Senior Designer in the marketing department, I specialize in prototyping and designing web pages, promotional campaigns, and marketing collateral for web and paid advertising initiatives. My role demands a blend of creative thinking, expert proficiency in graphic design, meticulous attention to detail, and a deep understanding of user experience (UX) and user interface (UI) principles. This full-time, remote position allows me to deliver high-quality visual content and maintain the brand\'s aesthetic integrity across all platforms.Key Responsibilities- Visual Concept Development: Create visual concepts, mock-ups, final designs, and production graphics tailored to specific project requirements- Collaboration with Web Developers: Work closely with web developers to integrate design elements into code, ensuring responsive design, optimized load times, and adherence to SEO best practices- Design Standards and Consistency: Develop and uphold design standards and consistency for all company assets, including online advertising, graphic designs, templates, print collateral, and website design. Assist in creating and maintaining brand style guides- Asset Management: Implement proper version control and asset management best practices to keep projects organized and efficient- User-Centric Design: Design with the user in mind, applying accessibility and UI/UX best practices across all projects to enhance user experience- Marketing Strategy Contribution: Contribute innovative ideas for new marketing strategies and projects to help achieve company sales goals- Additional Responsibilities: Perform other duties as assigned, contributing to the overall success of the marketing team.

Education

• Nielsen Norman Group

  Leading Highly Effective UX Teams Training

• National Seminars Training (NST)

  Copy Writing Training

Skills

• Online Marketing
• Advertising
• Web Design
• Wordpress
• Web Development
• Digital Marketing
• SEO
• Photoshop
• Web Marketing
• Joomla
• Illustrator
• Graphic Design
• Online Lead Generation
• Market Research
• Google Adwords
• Ppc
• Marketing
• E-Commerce
• Management
• Web Analytics
• Web Project Management
• Project Management
• Social Media Marketing
• Digital Media
• Google Analytics
• Google Webmaster Tools
• Facebook Marketing
• Target Marketing
• Targeted Advertising
• Business Analysis
• Consulting
• Team Building
• Strategic Planning
• Marketing Strategy
• Entrepreneurship
• Search Engine Optimization (SEO)
• Pay Per Click (Ppc)
• New Product Implementations
• User Journeys
• Teaching