Steven Bowman
Manager - Marketing Intelligence
- Role
- Manager - Market Intelligence at ManpowerGroup
- Location
- St. Petersburg, FL, US
- LinkedIn followers
- 500 followers
Experience
Manager - Market Intelligence
Apr 2024 — Present
Marketing Performance Reporting and Insight: Oversee reporting on B2B campaigns and client-side marketing initiatives, as well as B2C job board performance and ROI while providing insights and recommendations to inform strategic decision making- Team Leadership & Development: Foster a collaborative, empowered team culture with continuous feedback loops and skill development aligned to evolving tools and business needs- Dashboard Development: Architect and maintain a suite of Power BI dashboards covering monthly, quarterly, and annual cadences; lead dashboard governance and standardization efforts- Market Research & Strategic Intelligence: Produce quarterly whitepapers and position papers to inform strategic decisions- Predictive Modeling: Utilize AI tools and internal datasets to build predictive indices for revenue growth and vertical targeting- Data Governance: Spearhead the creation of a comprehensive Data Governance Framework, including SOPs, user guides, and reporting cadences- Digital Analytics & Campaign Insights: Manage digital campaign tracking, website analytics, and SEO insights using tools like SEMRush.
Education
University of South Florida
Master of Science (M.S.), Marketing
2015 — 2017
Indiana University Bloomington
Bachelor's degree, Sports Marketing
2005 — 2009
Skills
- Bing Ads
- Crm
- Social Media
- Sports Marketing
- Sales Process
- Online Marketing
- Negotiation
- Email Marketing
- Sales
- Inventory Management
- Ticket Sales
- Sales Operations
- Customer Retention
- Customer Service
- B2b
- Search Engine Marketing (Sem)
- Archtics Ticketing System
- Archtics
- Lead Generation
- Google Adwords
- Account Management
- Digital Media
- Sales Management
- Sales Presentations
- Merchandising
- Social Networking
- Social Media Marketing
- Sports Management
- Retail Sales
- Sponsorship Sales
- Direct Sales
- Marketing
- Market Research
- Search Advertising
- Sponsorship
- Pay Per Click (Ppc)
- Sports
- Profit
- Customer Satisfaction
- New Business Development
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