Steven Jones

Senior Country Director @Otterbox

CA

Develop and implement region-specific strategic sales and marketing plans • Operate as internal advocate to ensure region’s support from all functions• Develop and manage sales/marketing operating budgets. • Lead a dynamic team of Account Directors to achieve and exceed aggressive sales targets• Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail. • Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share. • Oversee and manage profit/loss• Ensure effective control of marketing results• Oversee and evaluate market research and adjusts marketing strategy to meet changing market and competitive conditions. • Establish and maintain relationships with industry influencers and key strategic partners.