Steven J. Acosta
Full-Funnel Marketing Manager | Franchise Growth | Paid Ads | CRM | Email/SMS | In-Store & Digital Strategy
- Role
- Marketing Manager at IVitamin
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Steven J. Acosta
Innovative marketing and content development professional with over a decade of…
Experience
Marketing Manager
Mar 2025 — Present · Austin, TX, US
As Marketing Manager at IVitamin, I lead the company’s end-to-end marketing strategy across digital, in-store, and franchise channels. I oversee all marketing initiatives including content creation, email and SMS campaign development, social media planning, paid advertising, and in-store promotional design and execution. My role spans both high-level brand strategy and hands-on campaign delivery.I’m currently spearheading the launch of IVitamin+, our new fractional franchise model, building the go-to-market strategy and brand foundation for a scalable rollout. I’m also leading the onboarding of Aesthetix CRM to modernize and automate customer engagement across locations.In this role, I bridge creative and performance marketing to drive awareness, foot traffic, and long-term brand equity—ensuring IVitamin stays at the forefront of the wellness and IV hydration space.
Education
The University of Texas at Austin
Bachelor of Science (BS), Bachelor of Arts (BA), Radio-Television-Film, Government
2005 — 2009
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