Steven Howsley

About Steven Howsley

As a marketing analyst with 8+ years of experience, I specialize in driving results for world-class brands by optimizing web experiences, leveraging cutting-edge analytics tools, and using data to shape strategy. My expertise spans marketing analytics, conversion rate optimization, SEO, data visualization, and digital campaign strategy.At present, I contribute to shaping REI\'s strategic decision-making by leveraging advanced SQL data analysis and visualization in my role as a Performance Marketing Analyst. Previously, as the Director of Analytics & SEO at Gravitate, I led the growth of the marketing department and implemented successful SEO & CRO campaigns for high-volume eCommerce stores and fast growing B2B start-ups.

Experience

1. Sr Marketing Analyst

   REI

   Sep 2024 — Present · Vancouver, WA, US

   Analyzes growth marketing programs including Paid Search, PLA, Paid Social, Affiliates, and SEO- Develops and analyze results from growth marketing incrementality tests- Builds large marketing datasets and dashboard visualizations with Snowflake, SQL, Tabeau, Sigma, Dataiku and more- Supports media mix modeling through data collection, validation, and interpretation of results.

Education

• University of Oregon Lundquist College of Business

  Bachelor’s Degree, Business Administration & Marketing

  2014 — 2016

Skills

• Digital Strategy
• Marketing
• Problem Solving
• Creative Solutions
• Microsoft Office
• Sales
• Customer Satisfaction
• Leadership
• Search Engine Optimization (SEO)
• Digital Marketing
• Advertising
• Video Editing
• Teamwork
• Social Media
• Graphic Design
• Conversion Optimization
• Retail Sales
• Data Analysis
• UX/UI/Ia
• Communication
• Photoshop
• Customer Service
• Web Development
• Technical Support
• Creative Skills
• Music Production