Steven Horowitz

Experience

1. Director of Sales

   Harkins Theatres

   Apr 2019 — Present

   Provides strategic direction for the sales and on-line fulfillment departments and implements sales and marketing strategies and tactics for company products and services to grow existing sales and develop new business. • Develops and executes strategic sales and marketing plan to achieve sales targets and expand client base. • Establishes sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products. • Oversees a $15 million department for the sale of in-theatre group rentals, ecommerce products, studio sponsorships, advertising space, and ancillary in-theatre revenue streams. • Establishes sales packages, pricing and promotional offerings and monitors daily, weekly and monthly sales quotas and goals. • Collaborates with all departments to develop and implement outbound/inbound sales campaigns and strategies. • Manages key client relationships and develops new business relationships. • Monitors daily work flow and call logs and makes and/or recommends and implements process improvements as needed. • Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors. • Provides department reporting and presentations on strategy, performance and opportunities. • Provides leadership to the sales team in the areas of selection, training sales effectiveness, scripting, operations, team development, and performance management. • Actively motivates sales and fulfillment teams to encourage and maintain overall high-level morale for the team and individuals on the sales team. • Develops and implements departmental policies, standards and practices. • Evaluates technologies and applications that will increase sales and efficiencies • Create, Review and Approve all department operating budgets

Education

• Cornell University

  Certificate Program, Marketing Strategy for Business Leaders

  2012 — 2012

• Penn State University

  BS, Hotel, Restaurant & Institutional Management

  1985 — 1989