Steven Holt

Head of International @Reef

Boston, MA, US
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WORK HISTORY

Jan 2024 — Present

Head of International @Reef

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Boston, MA, US

Directing international operations across 70+ countries, driving growth, brand strategy, and market expansion. Lead initiatives to strengthen partnerships, accelerate revenue, and enhance profitability.Impact:• Delivered +15% net sales growth and +37% EBITDA increase (2025) following strategic business reset• Achieved five consecutive quarters of sales growth, averaging 14% quarter-over-quarter • Expanded distribution footprint into 15 new markets; transitioned to strategic partners in Japan and Thailand• Launched retail concept with 25 mono-brand stores and 400 new points of sale globally• Elevated product mix toward premium, style-driven assortments; deployed 10+ localized e-commerce platforms

ABOUT STEVEN HOLT

Global business leader with 25+ years driving international growth and brand transformation across luxury and mass-market footwear brands. Proven track record scaling operations in 70+ countries, delivering double-digit revenue growth, and orchestrating market entry strategies that unlock new revenue streams. Expert in building high-performing distributor networks, driving brand relevance in evolving consumer markets, and leading P&L turnarounds in complex, multi-channel environments.Core Expertise: International Expansion | Brand Strategy & Repositioning | P&L Leadership | Strategic Partnerships | Omnichannel Growth | Market Entry & Distributor Networks

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