Steven Hand

Senior Lifecycle Marketing Manager @Canadian Blood Services

Toronto, ON, CA
MOBILE NUMBERS
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WORK HISTORY

Aug 2025 — Present

Senior Lifecycle Marketing Manager @Canadian Blood Services

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Toronto, ON, CA

EDUCATION

2019 — 2019

Canadian Marketing Association

Digital Marketing Certificate

2019 — 2019

IPSOS Canada Inc

Presentation Effectiveness

2018 — 2018

Aimia Inc.

Agile Transformation program

2016 — 2016

Schulich School of Business - York University

Marketing Fundamentals

2011 — 2011

Schulich School of Business - York University

Rogers Marketing “U”

N/A

CDMA Certificate Program

Marketing/Marketing Management, General

N/A

York University

Bachelor's degree, Economics

2020 — 2020

Stackskills

Microsoft Excel Certificate

SKILLS

ManagementMarketing AnalyticsDigital MarketingOnline AdvertisingAnalyticsLead GenerationMarketingDatabase MarketingCustomer Relationship Management (Crm)Loyalty MarketingDirect MarketingSegmentationDigital StrategyMarketing CommunicationsCompetitive AnalysisCustomer ExperienceMobile DevicesOmnitureEmail MarketingDigital MediaMobile MarketingLoyalty ProgramsCross-Functional Team LeadershipMarketing StrategyWeb AnalyticsCrmIntegrated MarketingSem

ABOUT STEVEN HAND

I’m a senior marketing leader with a proven ability to create impactful programs that deliver exceptional user and customer experiences. Passionate about the customer journey, I specialize in crafting personalized digital experiences throughout the customer lifecycle. As a data-driven marketer, I bring deep knowledge in CRM, loyalty programs, marketing strategy, content and execution. I enjoy solving marketing challenges that positively impact the business and customers.

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Steven Hand — Senior Lifecycle Marketing Manager at Canadian Blood Services in Toronto, ON, CA | Unifers