Steven Gorman

About Steven Gorman

With nearly two decades of experience in channel, field, and corporate marketing, I’ve…

Experience

1. Channel Marketing Manager

   Cox Business

   Jul 2018 — Present

   Strong aptitude in developing relationships with Partners and Distributor/Brokers within the Channel ecosystem to maintain consistent mindshare, partner engagement and overall growth of the Program. Frequently engage with Distributor/Broker Supplier Managers and Top Performing Partners to uncover opportunities for the Program to gain leverage against competition and to ensure the Program is maximizing all opportunities available to gain a selling advantage. Highly fluent in developing go-to-market strategies and campaigns including branding/awareness, thought leadership, sales enablement, and Account Based Marketing. Collaborate closely with Marketing and Sales leadership to align with their strategic goals and to maximize the impact of marketing initiatives. Work closely with internal assets such as Product Marketing, Creative Center of Excellence, Web Design Team, Marketing Communications and Legal to create effective marketing elements that directly support the internal Agent Channel Managers, and Selling Partners ability to position Cox Business products. Developed, marketing sales collateral, videos, landing pages, webinars, quarterly newsletters, email announcements, white papers, case studies, blogs, podcasts, and testimonial videos, training modules, press releases and social media posts. Support the local Agent Channel Managers by developing tailored marketing campaigns and events to meet their specific needs and target audiences. Source, negotiate costs and coordinate all, local, regional and national events and conferences from inception to completion. Track all sales and marketing return on investment metrics to optimize the effectiveness of campaigns and efforts overall. Maintain a consistent cadence to monitor competitive intelligence; providing reporting and feedback to Sales and Marketing leadership to pivot effectively. Competent in Technology, Telecommunications and Cloud marketing and advertising.

Skills

• Marketing Strategy
• Email Marketing
• Marketing Communications
• Direct Marketing
• Large-Scale Event Planning
• Trade Shows
• Project Management
• Event Planning
• Field Marketing
• Product Marketing
• Sales Management
• Marketing Management
• Budgets
• Marketing
• Development of Strategic Marketing Plans
• Branding & Identity
• Event Management
• Strategic Planning
• Direct Mail
• Advertising
• Creative Strategy
• Direct Sales
• Market Planning
• New Business Development
• Social Media Marketing
• Corporate Events
• Competitive Analysis
• Large Scale Events
• Jd Edwards
• Management
• Contract Negotiation
• Digital Marketing
• Business Development