Steven Elwell
- Role
- Director of Digital Marketing at Freshpet
- Location
- Jersey City, NJ, US
- LinkedIn followers
- 500 followers
About Steven Elwell
I drive growth through digital transformation – using data, MarTech, and performance…
Experience
Director of Digital Marketing
Feb 2017 — Present
Plan, develop and manage the creation of a 8-figure annual digital/OTT investment plan and performance marketing strategy, achieving 4.25 ROAS • Lead & inspire a team of 5 in-house marketing specialists & 7 integrated marketing partners (Media, Creative, PR, Influencer, SEO, Development, and Production) to achieve 26% minimum YOY sales growth and 72% increase in household penetration from 20••••22 • Create go-to-market plans for Nature’s Fresh (first fully sustainable pet food brand), and Spring & Sprout (first fresh plant-based dog food), and Homestyle Creations (small batch formula), resulting in most successful brand launches to date • Increase eComm sales +372% from 20••••22 using iterative growth marketing testing & tactics across paid media and on-site • Executed the relaunch of freshpet.com and continuously optimize awareness/consideration/acquisition funnel to our Store Locator and Buy Online tools in the US, Canada & UK. Increased buying rate by 35% from 20••••22 • Advocate for the customer when developing the annual cross-platform editorial calendar. Lead strategy, execution & budgeting for product go-to-market plans & major 360 campaigns (Anti-Kibble, Fresh Start, Holiday) • Draft digital comms platform for the Freshpet master brand Paid Social, Paid Search, Display, Digital Video, Email, Influencer, PR, Podcast/Streaming, and other channels
Education
Saint Joseph's University
BA, English
2002 — 2006
Columbia University - Graduate School of Journalism
MS, Journalism
2006 — 2007
Skills
- Blogging
- New Media
- Management
- Journalism
- Customer Insight
- Community Management
- Consumer Insights
- Editorial
- Consulting
- Content Creation
- Social Media Marketing
- Copywriting
- Marketing
- Digital Strategy
- Digital Marketing
- Social Media
- Advertising
- Content Strategy
- Social Media Measurement
- Marketing Communications
- Photoshop
- Marketing Strategy
- Content Management
- Writing
- Supervisory Experience
- Online Advertising
- Digital Media
- Social Media Monitoring
- Copy Editing
- Editing
- Strategy
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.