Steven D. Ritchey

About Steven D. Ritchey

A dynamic, creative, and energetic senior executive with a strategic approach, a uniquely diverse knowledge base and a penchant for working in both the for-profit and the Nonprofit sectors. An experienced entrepreneurial leader skilled at conceiving, developing, and marketing a wide variety of programs, products, and services. Possesses a special expertise in funding and promoting programs and marketing products by integrating a) Traditional Marketing, b) Direct Marketing [DRTV, Direct Mail, Print, etc] and, c) Internet Marketing, Web 2.0 & Social Media channels, SEO, and SEM to achieve multi-channel success.Expertise in: Nonprofit Governance and Administration, Development, Membership Campaigns, Grant Approval and Award Processes, Program Evaluation, Integrated Marketing Campaigns, Direct Response Marketing & Solicitation, New product & service development and introductions, TV Home Shopping, Internet Marketing, Direct to consumer sales, Credit card merchant banking, Supply Chain Management including Product fulfillment, Packaging development/design, Telemarketing Program management, Wholesale sales, Site Optimization, DRTV, SEO, SEM, PPC, Web 2.0, Social Media Management.

Experience

1. Principal Consultant

   Parallax Group, Ltd

   Jan 2007 — Present · Philadelphia, PA, US

   Consulting in Nonprofit and for-Profit business management, Integrated and Direct Marketing, Risk Management and Cybersecurity Multiple Successes with new program development and management, Internet, DRTV, Print, Mail, Fundraising, Grants, Direct Response Marketing, New product development, TV Home Shopping, Integrated Marketing campaigns, Internet Search Engine Marketing and Optimization, SEO/SEM, Direct to Consumer sales, Credit Card Merchant banking, Product fulfillment, Packaging development/design, Telemarketing management, Wholesale sales, Website Optimization

Education

• Syracuse University - Martin J. Whitman School of Management

  MBA, Management and Marketing

• Cornell University

  BA, Government, concentration in Economics

• Farr and Associates / The Leadership Trust

  The Leadership Development Program, 5 Day Intensive Leadership Program

• American Marketing Association

  Advanced Marketing Management, Marketing/Marketing Management, General

Skills

• Social Media Strategy and Management
• Linkedin
• Nonprofit Management
• Brand Developement
• Social Media
• Mission Statement Development
• SEO
• Direct Response Television
• Editorial
• Non-Profit Board Development
• Ppc
• Cross-Channel Marketing
• Nonprofit Strategy
• Lean Startup
• Advertising
• Web Content Management
• Author-IT
• Web Marketing
• Brand Development
• Sem
• Multi-Channel Marketing
• Start-Ups
• Social Bookmarking
• Grant Management
• Non-Profit Consulting
• Online Marketing
• Grants
• Grant Writing
• Management
• Strategy
• Product Development
• Marketing
• Brand Strategy
• Direct Mail
• Marketing Management
• Email Marketing
• Digital Curation
• Integrated Marketing
• Online Advertising
• Twitter